TRAVEL AND TOUR OPERATIONS

THS1TTO

2015

Credit points: 15

Subject outline

This subject introduces students to the travel industry and the operation of tours and their components. It aims to provide the student with an understanding of the many business aspects of the travel industry including management issues relating to the establishment and conduct of travel agencies, tour operations and transport. Issues addressed include the management of travel operations, customer service, tourist motivations and interpretation. Specific attention will be paid to the different components of a tour, planning and marketing, costing and pricing, developing a travel brochure and the regulatory requirements. Students will design and develop an itinerary for a tour within specified guidelines.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare Lade

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects THS11TRT

Equivalent subjectsN/A

Special conditions Available only to B.Bus (Tourism Mgnt) students, B. Bus (Event Mgnt/Tourism Mgnt), and B. Bus (Tourism Mgnt/Mkt) students.

Graduate capabilities & intended learning outcomes

01. By the end of this semester students should be able to synthesise, reflect on and present research to peers and others in professional contexts as individuals and as a member of a team

Activities:
Group Presentation: Melbourne Tour Itinerary Group Melbourne Region Report Melbourne Tour Itinerary
Related graduate capabilities and elements:
Speaking (Speaking)
Teamwork (Teamwork)

02. By end the end of this semester students should be able to present an argument in writing which is supported by evidence and correctly referenced in the context of the tourism industry

Activities:
Individual Research Question Group Melbourne Region Report
Related graduate capabilities and elements:
Writing (Writing)

03. At the end of this semester students should be able to analyse problems and apply decision making techniques to itinerary development and marketing of tour operations.

Activities:
Group Melbourne Regional Report
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

04. At the end of this semester students should be able to demonstrate their applied research skills by appropriately locating, evaluating and using relevant information in their assessment tasks, with a focus on tour operators.

Activities:
Group Melbourne Region Report Melbourne Tour Itinerary Group Presentation: Melbourne Tour Itinerary Individual Research Question
Related graduate capabilities and elements:
Information Literacy (Information Literacy)
Inquiry/ Research (Inquiry/ Research)

05. At the end of this semester students should able to recognise the need for appropriate responses to diversity in approaches to planning in the tourism industry

Activities:
Test Group Melbourne Region Report Melbourne Tour Itinerary
Related graduate capabilities and elements:
Ethical Awareness (Ethical Awareness)

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare Lade

Class requirements

Seminar Week: 31 - 43
Two 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2,000-word group assignment4 students per group20
one 2-hour final examHurdle requirement: Students must achieve at least 40% in the final exam as well as an overall total of 50% to pass the subject50
one 20-minute group presentation4 students per group15
tutorial activities and participationequivalent to 500-words15