stc1wsc writing for strategic comm
WRITING FOR STRATEGIC COMMUNICATION
STC1WSC
2015
Credit points: 15
Subject outline
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.
SchoolSchool of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorKevin Brianton
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Graduate capabilities & intended learning outcomes
01. Write and edit in a range of styles and genres and for different audiences for a range of media (including social media) and organisations
- Activities:
- Write and edit a portfolio of documents
02. Apply appropriate quantitative and qualitative research methodologies to locate and inform strategic communications
- Activities:
- Take a client brief and write a situation analysis
03. Identify the causes underlying a problem and propose a range of plausible and innovative options as means to address the problem
- Activities:
- Analyse a situation and develop a range of client recommendations
Subject options
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Melbourne, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Develop client recommendations (800 words) | 20 | 01, 02, 03 | |
| One Client brief (800 words) | 20 | 01, 02 | |
| One Writing portfolio (2400 words in total) | 60 | 01 |