HEALTH MANAGEMENT STRATEGY AND OPERATIONS
PHE5HSO
2015
Credit points: 15
Subject outline
In this subject students examine the strategic decisions, actions and leadership that determine the success of health service organisations. To achieve this, students will focus on the health care system and organisations from the strategic planning and management viewpoint, as well as covering marketing fundamentals and key components of operations management and research essential for decision analysis. Major issues and trends with an impact on the strategic and operations management of health services organisations will be discussed. This subject is designed for the student to use much of the material previously covered in other subjects, as well as healthcare management experience to further develop the skills to deal with real life strategic and operational situations. Practical health services management problems relating to strategic planning and management, marketing and operations management are addressed through group projects and exercises.
School: School of Psychology & Public Health
Credit points: 15
Subject Co-ordinator: Sandra Leggat
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: PHE5HOR
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Offered subject to sufficient enrolment numbers.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | PHE4HSO subject manual. | Recommended | N/A | N/A |
| Readings | Improve your competitive strategy. | Preliminary | Zuckerman, D. 2002. | HEALTH ADMINISTRATION PRESS. |
| Readings | Principles of service marketing. | Preliminary | Palmer, A. | MCGRAW HILL. |
| Readings | The strategic health care manager. | Preliminary | Stevens, G. | JOSSEY BASS. |
Graduate capabilities & intended learning outcomes
01. Develop, implement and evaluate a strategic plan for a service, department or organisation.
- Activities:
- In class group activities, LMS reosurces
02. Adapt marketing tools and techniques to the health care sector to improve planning and delivery of health care services.
- Activities:
- In class group activities, market research assignment, LMS resources
03. Complete a process or value stream map to critically analyse a relevant service and make recommendations for improvement
- Activities:
- In class group activities, operations management assignment, LMS resources
04. Evaluate and recommend appropriate operations management tools and techniques for use in your organisation and plan for implementation.
- Activities:
- In class group activities, operations management assignment, LMS resources
City, 2015, Semester 2, Blended
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Sandra Leggat
Class requirements
Block ModeWeek: 33 - 43
Three 6.0 hours block mode every three weeks on weekdays during the day from week 33 to week 43 and delivered via blended.
LectureWeek: 31 - 31
One 3.0 hours lecture other recurrence on weekdays at night from week 31 to week 31 and delivered via blended.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| 1 x 5000-word assignment, with an initial proposal of around 3000-words embedded | 80 | 02, 03, 04 | |
| Blog entries (equivalent to 500 words) | 20 | 01, 02, 03, 04 |