MARKETING MANAGEMENT

MKT5MMA

2015

Credit points: 15

Subject outline

In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the design and implementation of the marketing plan, including decisions relating to the marketing mix.. Attention may also be focused on new product situations. Learning will take place individually and in class discussion also using online resources

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorTanvir Ahmed

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Management, 13th EdPrescribedKotler, P. and Keller, K.L, 2008PRENTICE HALL

Graduate capabilities & intended learning outcomes

01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Communicate effectively through written tasks appropriate to varied contexts and audiences.

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

04. Communicate effectively through oral tasks appropriate to varied contexts and audiences

Activities:
Seminar
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by sustainable understanding.

Activities:
Seminar
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Seminar Week: 10 - 15
Three 3.0 hours seminar per week on weekdays during the day from week 10 to week 15 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
class tests totalling 2.5 hours40 01, 02, 03, 04, 05
one 2,500-word individual major assignment40 01, 02, 03, 04, 05
one group class presentation/case study analysis1000-words equivalent per student20 01, 02, 04, 05

City Campus, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
class tests totalling 2.5 hours40 01, 02, 03, 04, 05
one 2,500-word individual major assignment40 01, 02, 03, 04, 05
one group class presentation/case study analysis1000-words equivalent per student20 01, 02, 04, 05

Melbourne, 2015, Week 12-16, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Seminar Week: 12 - 16
Three 3.0 hours seminar per week on weekdays during the day from week 12 to week 16 and delivered via face-to-face.
"block mode for 5 weeks commencing third week of semester"

Assessments

Assessment elementComments% ILO*
class tests totalling 2.5 hours40 01, 02, 03, 04, 05
one 2,500-word individual major assignment40 01, 02, 03, 04, 05
one group class presentation/case study analysis1000-words equivalent per student20 01, 02, 04, 05

Melbourne, 2015, Week 33-36, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Seminar Week: 33 - 36
Three 3.0 hours seminar per week on weekdays during the day from week 33 to week 36 and delivered via face-to-face.
"Block mode delivery for 4weeks commencing week 2 of semester"

Assessments

Assessment elementComments% ILO*
class tests totalling 2.5 hours40 01, 02, 03, 04, 05
one 2,500-word individual major assignment40 01, 02, 03, 04, 05
one group class presentation/case study analysis1000-words equivalent per student20 01, 02, 04, 05