mkt5mma marketing management
MARKETING MANAGEMENT
MKT5MMA
2015
Credit points: 15
Subject outline
In this subject you will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the design and implementation of the marketing plan, including decisions relating to the marketing mix.. Attention may also be focused on new product situations. Learning will take place individually and in class discussion also using online resources
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorTanvir Ahmed
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Management, 13th Ed | Prescribed | Kotler, P. and Keller, K.L, 2008 | PRENTICE HALL |
Graduate capabilities & intended learning outcomes
01. Integrate and apply marketing theory and skills to practical situations by carrying out effective and accurate evidence based research.
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively addressing the problem or issue.
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
03. Communicate effectively through written tasks appropriate to varied contexts and audiences.
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
04. Communicate effectively through oral tasks appropriate to varied contexts and audiences
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by sustainable understanding.
- Activities:
- Seminar
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Ethical behaviour)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
Select to view your study options…
City Campus, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
SeminarWeek: 10 - 15
Three 3.0 hours seminar per week on weekdays during the day from week 10 to week 15 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04, 05 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04, 05 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 04, 05 |
City Campus, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04, 05 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04, 05 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 04, 05 |
Melbourne, 2015, Week 12-16, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
SeminarWeek: 12 - 16
Three 3.0 hours seminar per week on weekdays during the day from week 12 to week 16 and delivered via face-to-face.
"block mode for 5 weeks commencing third week of semester"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04, 05 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04, 05 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 04, 05 |
Melbourne, 2015, Week 33-36, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
SeminarWeek: 33 - 36
Three 3.0 hours seminar per week on weekdays during the day from week 33 to week 36 and delivered via face-to-face.
"Block mode delivery for 4weeks commencing week 2 of semester"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class tests totalling 2.5 hours | 40 | 01, 02, 03, 04, 05 | |
| one 2,500-word individual major assignment | 40 | 01, 02, 03, 04, 05 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 | 01, 02, 04, 05 |