STRATEGIC MARKETING
MKT3SMK
2015
Credit points: 15
Subject outline
This subject provides students with the ability to develop and communicate effective marketing strategies within organisational and non-organisation contexts by drawing upon relevant strategy concepts, theory, and analytical tools and frameworks.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Roman Peretiatko
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: MKT1MDP
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Enrolment cap of 50 for Winter School
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Planning and Strategy | Prescribed | Reed, P. | 3RD EDN., THOMSON, 2010 |
Graduate capabilities & intended learning outcomes
01. Assess an organisation's internal environment to determine its key resources, competences and capabilities
- Activities:
- Lectures, tutorials, cases studies, assignment and exam
02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences
- Activities:
- Lectures, tutorials, cases studies assignment and exam
03. Evaluate the various concepts of strategy and strategic marketing management, and integrate these concepts within the strategy formulation process
- Activities:
- Lectures, tutorials, cases studies and exam
04. Evaluate 'alternative' approaches to the process of formulating marketing strategy
- Activities:
- Lectures, tutorials, cases studies and exam
05. Formulate and assemble coherent marketing strategies and tactical programs for an organisation to achieve its stated strategic direction
- Activities:
- Lectures, tutorials cases studies and assignment
06. Identify and evaluate market opportunities across a range of business/organisational situations and external environments
- Activities:
- Lectures, tutorials, cases studies, assignment and exam
Albury-Wodonga, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Bendigo, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Mildura, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Shepparton, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Sydney, 2015, ACN Semester 1, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
LectureWeek: 11 - 22
One 2.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
TutorialWeek: 12 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 12 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Sydney, 2015, ACN Semester 2, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
LectureWeek: 28 - 38
One 2.0 hours lecture other recurrence on weekdays during the day from week 28 to week 38 and delivered via face-to-face.
TutorialWeek: 28 - 39
One 1.0 hours tutorial per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |
Vietnam, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Marthin Nanere
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 2-hour final examination | 50 | 01, 02, 03, 04 | |
| class participation | 15 | 01, 02, 03, 04 | |
| Individual or one group assignment equivalent to 2000 words. | Indivdual or group: 2-5 students per group | 25 | 01, 02, 03, 04, 05, 06 |
| one 15 minute presentation. | Individual or Group: 2-5 students per group | 10 | 01, 02, 03, 04, 05, 06 |