mkt3sem social marketing
SOCIAL MARKETING
MKT3SEM
2015
Credit points: 15
Subject outline
This subject is structured around the traditional "4 Ps" of marketing (i.e. Product, Price, Promotion and Plan) and explains how marketing mix decisions can influence social outcomes. This subject focuses on both research and concepts, and reflects on recent marketing developments in society.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorGillian Sullivan Mort
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Social marketing: why should the devil have all the best tunes | Recommended | Hastings, G. | ELSEVIER/BUTTERWOTH-HEINMANN, 2007 |
| Readings | Social Marketing | Prescribed | Hastings G and Domegan C , 2013 | Routledge |
Graduate capabilities & intended learning outcomes
01. TBC
- Activities:
- TBC
Subject options
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Melbourne, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| class assignments | attendance, participation, presentation and written assignment | 20 | 01 |
| one 1 hour mid semester exam | 20 | ||
| one 1,500-word essay | one case study in social marketing | 10 | |
| one 2-hour final examination | 50 |