Credit points: 15
This subject is structured around the traditional "4 Ps" of marketing (i.e. Product, Price, Promotion and Plan) and explains how marketing mix decisions can influence social outcomes. This subject focuses on both research and concepts, and reflects on recent marketing developments in society.
SchoolLa Trobe Business School
Subject Co-ordinatorGillian Sullivan Mort
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
|Resource Type||Title||Resource Requirement||Author and Year||Publisher|
|Readings||Social marketing: why should the devil have all the best tunes||Recommended||Hastings, G.||ELSEVIER/BUTTERWOTH-HEINMANN, 2007|
|Readings||Social Marketing||Prescribed||Hastings G and Domegan C , 2013||Routledge|
Graduate capabilities & intended learning outcomes
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Melbourne, 2015, Semester 1, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorGillian Sullivan Mort
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
|class assignments||attendance, participation, presentation and written assignment||20||01|
|one 1 hour mid semester exam||20|
|one 1,500-word essay||one case study in social marketing||10|
|one 2-hour final examination||50|