SOCIAL MARKETING

MKT3SEM

2015

Credit points: 15

Subject outline

This subject is structured around the traditional "4 Ps" of marketing (i.e. Product, Price, Promotion and Plan) and explains how marketing mix decisions can influence social outcomes. This subject focuses on both research and concepts, and reflects on recent marketing developments in society.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGillian Sullivan Mort

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsSocial marketing: why should the devil have all the best tunesRecommendedHastings, G.ELSEVIER/BUTTERWOTH-HEINMANN, 2007
ReadingsSocial MarketingPrescribedHastings G and Domegan C , 2013Routledge

Graduate capabilities & intended learning outcomes

01. TBC

Activities:
TBC

Subject options

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Start date between: and    Key dates

Melbourne, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
class assignmentsattendance, participation, presentation and written assignment20 01
one 1 hour mid semester exam20
one 1,500-word essayone case study in social marketing10
one 2-hour final examination50