INTERNATIONAL MARKETING STUDY TOUR

MKT3MST

2015

Credit points: 15

Subject outline

The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsChina uncovered: what you need to know to do business in ChinaPrescribedStory, J.PEARSON EDUCATION, 2010

Graduate capabilities & intended learning outcomes

01. Integrate and apply marketing learning skills to practical situations

Activities:
Essay and International Marketing Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Demonstrate effective learning skills in order to contribute appropriately to the assignments

Activities:
Essay and International Marketing Report, Reflective Journal
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

04. Communicate effectively through written tasks appropriate to varied contexts and audiences

Activities:
Essay and International Marketing Report, Reflective Journal
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Apply ethical and sustainable reasoning, standards or codes of practice reelvant to the discipline and make ecisions that are informed by sustaiable understanding

Activities:
Essay and International Marketing Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

06. Identify research and critically analyse information relevant to an organisational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue

Activities:
Essay and International Marketing Report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2015, Week 45-51, Day

Overview

Online enrolmentNo

Maximum enrolment size30

Enrolment information constrained by available industry placements Selection based on academic merit

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture Week: 45 - 51
One 20.0 hours lecture per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.

Practical Week: 45 - 51
One 18.0 hours practical per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 1500-word international marketing reportwill be graded and given to the students45 01, 03, 04, 05
one 1500-word reflective journawill be graded and given to the students10 01, 03, 04, 05, 06
one 1500 word essayWill be graded and given to the students45 01, 03, 04, 05, 06