mkt3mst int marketing study tour
INTERNATIONAL MARKETING STUDY TOUR
MKT3MST
2015
Credit points: 15
Subject outline
The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | China uncovered: what you need to know to do business in China | Prescribed | Story, J. | PEARSON EDUCATION, 2010 |
Graduate capabilities & intended learning outcomes
01. Integrate and apply marketing learning skills to practical situations
- Activities:
- Essay and International Marketing Report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Demonstrate effective learning skills in order to contribute appropriately to the assignments
- Activities:
- Essay and International Marketing Report, Reflective Journal
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
04. Communicate effectively through written tasks appropriate to varied contexts and audiences
- Activities:
- Essay and International Marketing Report, Reflective Journal
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
05. Apply ethical and sustainable reasoning, standards or codes of practice reelvant to the discipline and make ecisions that are informed by sustaiable understanding
- Activities:
- Essay and International Marketing Report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
06. Identify research and critically analyse information relevant to an organisational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue
- Activities:
- Essay and International Marketing Report
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
Subject options
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Melbourne, 2015, Week 45-51, Day
Overview
Online enrolmentNo
Maximum enrolment size30
Enrolment information constrained by available industry placements Selection based on academic merit
Subject Instance Co-ordinatorClare D'Souza
Class requirements
LectureWeek: 45 - 51
One 20.0 hours lecture per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.
PracticalWeek: 45 - 51
One 18.0 hours practical per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| one 1500-word international marketing report | will be graded and given to the students | 45 | 01, 03, 04, 05 |
| one 1500-word reflective journa | will be graded and given to the students | 10 | 01, 03, 04, 05, 06 |
| one 1500 word essay | Will be graded and given to the students | 45 | 01, 03, 04, 05, 06 |