INTERNATIONAL MARKETING

MKT3IMK

2015

Credit points: 15

Subject outline

This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical, covering marketing goods and services across national boundaries as well as within different national markets. Major topic areas covered include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorAndrew Gilmore

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsInternational Marketing: an Asia-Pacific approach, 2EPrescribedCateora, P., Taghian, M., Mort, G., Weerawardena, J., D'Souza, C. and John GrahamMCGRAW-HILL, MELBOURNE 2012

Graduate capabilities & intended learning outcomes

01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective

Activities:
Lecture/worshop, tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management

Activities:
Lecture/worshop, tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts

Activities:
Lecture/worshop, tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations

Activities:
Lecture/worshop, tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)

Activities:
Lecture/worshop, tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 31 - 43
One 3.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Bendigo, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

France, 2015, Week 02-11, Distance Education

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Lecture Week: 02 - 11
One 3.0 hours lecture other recurrence on weekdays during the day from week 02 to week 11 and delivered via distance education.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Tutorial Week: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 3.0 hours seminar other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Melbourne, 2015, Summer 2, Day

Overview

Online enrolmentYes

Maximum enrolment size225

Enrolment information resources issue numbers would not be manageable beyond this number

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

Tutorial Week: 02 - 07
One 2.0 hours tutorial per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Other Site, 2015, Summer 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

Tutorial Week: 02 - 07
One 1.0 days tutorial per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Sydney, 2015, ACN Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 28 - 39
One 3.0 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Sydney, 2015, ACN Summer Semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 45
One 3.0 hours lecture other recurrence on weekdays during the day in week 45 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05

Vietnam, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
mid-semester test15 01, 02, 03, 04, 05
one 2- hour final examination50 01, 02, 03, 04, 05
one group assignment1000-words per student25 01, 02, 03, 04, 05
one individual 20-minute seminar presentation and participation10 01, 02, 03, 04, 05