INTERNATIONAL MARKETING
MKT3IMK
2015
Credit points: 15
Subject outline
This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical, covering marketing goods and services across national boundaries as well as within different national markets. Major topic areas covered include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Andrew Gilmore
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | International Marketing: an Asia-Pacific approach, 2E | Prescribed | Cateora, P., Taghian, M., Mort, G., Weerawardena, J., D'Souza, C. and John Graham | MCGRAW-HILL, MELBOURNE 2012 |
Graduate capabilities & intended learning outcomes
01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective
- Activities:
- Lecture/worshop, tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management
- Activities:
- Lecture/worshop, tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts
- Activities:
- Lecture/worshop, tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations
- Activities:
- Lecture/worshop, tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)
- Activities:
- Lecture/worshop, tutorials
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Literacies and Communication Skills(Writing,Speaking,Quantitative Literacy)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
- Personal and Professional Skills(Teamwork including leadership and working in groups,Ethical behaviour)
Albury-Wodonga, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 31 - 43
One 3.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Bendigo, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
France, 2015, Week 02-11, Distance Education
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Lamb
Class requirements
LectureWeek: 02 - 11
One 3.0 hours lecture other recurrence on weekdays during the day from week 02 to week 11 and delivered via distance education.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
SeminarWeek: 31 - 43
One 3.0 hours seminar other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Melbourne, 2015, Summer 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: 225
Enrolment information: resources issue numbers would not be manageable beyond this number
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
TutorialWeek: 02 - 07
One 2.0 hours tutorial per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Other Site, 2015, Summer 2, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
TutorialWeek: 02 - 07
One 1.0 days tutorial per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Sydney, 2015, ACN Semester 2, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 28 - 39
One 3.0 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Sydney, 2015, ACN Summer Semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 45
One 3.0 hours lecture other recurrence on weekdays during the day in week 45 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |
Vietnam, 2015, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| mid-semester test | 15 | 01, 02, 03, 04, 05 | |
| one 2- hour final examination | 50 | 01, 02, 03, 04, 05 | |
| one group assignment | 1000-words per student | 25 | 01, 02, 03, 04, 05 |
| one individual 20-minute seminar presentation and participation | 10 | 01, 02, 03, 04, 05 |