SPORT FUNDING AND SPONSORSHIP
MGT3SFS
2015
Credit points: 15
Subject outline
This subject examines the role of sponsorship in the continued survival of professional and amateur sport. It looks at how these partnerships must be designed to create win-win situations for all parties and how sport organisations (sponsees) must service this relationship. Students will be provided with the practical and theoretical knowledge to source funding (sponsorship and government) to support their organisational sport activities. Students will also gain hands-on experience preparing grant applications and sponsorship proposals and develop an appreciation of sponsorship theory and strategy as it applies to the competitive sport marketplace.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Emma Sherry
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: BUS1BUF or MGT1FOM or MKT1MDP
Co-requisites: N/A
Incompatible subjects: THS2SFS
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | The Sponsorship Seeker's toolkit | Prescribed | Skildum,R and Grey, A | 3RD EDN, MCGRAW-HILL (2007) |
Graduate capabilities & intended learning outcomes
01. Explain, through a written exam, why government agencies, philanthropic organisations and corporations financially support sport organisations
- Activities:
- Take-home examination
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
02. Apply a range of grant-writing tools and strategies to source funding for a sport organisation from government agencies or philanthropic organisations through preparation of a written grant application
- Activities:
- Grant Application
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Writing(Writing)
03. Apply a range of sponsorship tools and strategies to source corporate funding for a sport organisation through a written sponsorship proposal
- Activities:
- Sponsorship Proposal
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Writing(Writing)
- Ethical Awareness(Ethical Awareness)
Melbourne, 2015, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Emma Sherry
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Take-home examination | 25 | 01 | |
| one 2,000-word group grant assignment | 25 | 02 | |
| one 5,000-word group sponsorship assignment | 50 | 03 |