mgt1smk sport marketing
SPORT MARKETING
MGT1SMK
2015
Credit points: 15
Subject outline
This subject examines the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. The special nature of the sport market will be explored, including understanding the sport consumer. Students will gain skills in the preparation of sport marketing plans, and the subject will enable students to develop an appreciation of marketing tools as they apply to the sport market.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorMatthew Nicholson
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects THS3SMS,THS2SMK
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Introduction to Sport Marketing (2nd Ed) | Prescribed | Smith, A & Stewart, B. (2015) | Routledge, London |
Graduate capabilities & intended learning outcomes
01. Demonstrate an understanding of the role that marketing plays in the generation of revenue for sport organisations and events
- Activities:
- Online Quizzes
- Related graduate capabilities and elements:
- Discipline -Specific Knowledge and Skills(Discipline-Specific Knowledge and Skills)
02. Determine the appropriate marketing theory and apply a range of tools and creative strategies to effectively promote and market a professional sport organisation and/or event
- Activities:
- Sport Marketing Plan (Part I)
- Related graduate capabilities and elements:
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
03. Plan and develop a marketing strategy and evaluate its effectiveness in the context of a sport organisation or event's strategic marketing objectives
- Activities:
- Sport Marketing Plan (Parts I/II)
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Inquiry and Analytical Skills(Critical Thinking,Creative Problem-solving,Inquiry/Research)
- Personal and Professional Skills(Teamwork including leadership and working in groups)
Subject options
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Bendigo, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMatthew Nicholson
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word project | 20 | 02, 03 | |
| One 5,000-word group project | 40 | 02, 03 | |
| Online quizzes | 40 | 01 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMatthew Nicholson
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One 2,000-word project | 20 | 02, 03 | |
| One 5,000-word group project | 40 | 02, 03 | |
| Online quizzes | 40 | 01 |