MARKETING LAW

LST3MAL

2015

Credit points: 15

Subject outline

The ways in which the law affects marketing activities are examined. A number of specific legal issues relevant to the marketing of goods and services are identified such as intellectual property law, product liability, the law regulating various selling techniques, restrictive trade practices, privacy, electronic commerce and anti-spam laws. The subject is designed to raise students' awareness of the issues and develop their skills to achieve compliance with the law.

SchoolLa Trobe Law School

Credit points15

Subject Co-ordinatorMary Anne Noone

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites LST2BSL or LST2THL

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjects BLAWML Marketing Law Bendigo

Special conditions Not available to Bachelor of Laws students as a law elective. Bachelor of Business students are encouraged to enrol in this unit at third year.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBE: Marketing and the LawPrescribedClarke, B. and Sweeney, B.BUTTERWORTHS, SYDNEY, LATEST EDITION

Graduate capabilities & intended learning outcomes

01. Critically analyse and evaluate laws governing the participants in the Australian Marketing Industry

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Writing (Writing)

02. Demonstrate an informed understanding of the relevant laws regulating the activities of participants in the Australian marketing industry

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)
Critical Thinking (Critical Thinking)

03. Demonstrate, in the context of marketing law, well-developed analytical skills, ability to communicate clearly and effectively, logical argumentation and problem solving skills

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)

04. Follow academic conventions and other instructions in completing set tasks

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)

05. Identify and apply relevant laws applicable to a given fact situation to arrive at a legally sound solution to a problem raised in a fact situation

Activities:
- Tutorial Tasks - Lectures - Formative Assessments including assignment and final examination
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Writing (Writing)

Subject options

Select to view your study options…

Start date between: and    Key dates

Sydney, 2015, ACN Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMary Anne Noone

Class requirements

Lecture Week: 11 - 22
One 3.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 1500 word assignment30 01, 02, 03, 04, 05
one 2 hour final exam70 01, 02, 03, 04, 05

Vietnam, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMary Anne Noone

Class requirements

Lecture
One 3.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 1500 word assignment30 01, 02, 03, 04, 05
one 2 hour final exam70 01, 02, 03, 04, 05