ele4emt applied mangmnt for engineers
APPLIED MANAGEMENT FOR ENGINEERS
ELE4EMT
2015
Credit points: 15
Subject outline
The aim is to give engineering students a sense of what is required to start up and operate a business. Marketing, legal and management principles are taught, leading to the application of these in developing a business proposal.
SchoolSchool Engineering&Mathematical Sciences
Credit points15
Subject Co-ordinatorJohn Devlin
Available to Study Abroad StudentsYes
Subject year levelYear Level 4 - UG/Hons/1st Yr PG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing - creating and keeping customers in an e-commerce world | Prescribed | Zikmoud, WG and D'Amico, M 2001 | 7TH EDN, SOUTH-WESTERN COLLEGE PUBLISHING |
| Readings | Understanding the Australian legal system | Prescribed | Carvan, J 2001 | 6TH EDN, THOMSON REUTERS (PROFESSIONAL) AUSTRALIA |
Graduate capabilities & intended learning outcomes
01. Analyse and evaluate the impact of marketing on society and business.
- Activities:
- The knowledge gained in 12 marketing lectures is then applied in an individual assignment and in developing a group business plan.
- Related graduate capabilities and elements:
- Ethical Awareness(Ethical Awareness)
- Quantitative Literacy/ Numeracy(Quantitative Literacy/ Numeracy)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
02. Apply legal principles as they affect practising engineers, where appropriate, in the business plan.
- Activities:
- Knowledge is gained in 8 legal principles lectures and applied where appropriate in the business plan.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Ethical Awareness(Ethical Awareness)
- Inquiry/ Research(Inquiry/ Research)
03. Analyse and interpret the business and economic environment within which engineers operate to formulate business and marketing strategies.
- Activities:
- 2 lectures deal with the business environment and strategy formulation; this is then expanded and built upon in subsequent marketing lectures. The knowledge is applied in the assignment and business plan.
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Quantitative Literacy/ Numeracy(Quantitative Literacy/ Numeracy)
- Ethical Awareness(Ethical Awareness)
04. Collaborate, cooperate, and work effectively as part of a team to produce a business plan.
- Activities:
- Regular team meetings are held to develop the business plan resulting in a team presentation and a written business plan.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
05. Write a clear, concise and well-structured business plan and deliver an engaging and persuasive oral presentation.
- Activities:
- Using the knowledge gained in lectures, conduct regular team meetings to develop the business plan, and present orally and in written report form.
- Related graduate capabilities and elements:
- Writing(Writing)
- Ethical Awareness(Ethical Awareness)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Quantitative Literacy/ Numeracy(Quantitative Literacy/ Numeracy)
- Teamwork(Teamwork)
Subject options
Select to view your study options…
Melbourne, 2015, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorJohn Devlin
Class requirements
LectureWeek: 10 - 22
Three 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Assignment - marketing case-study (approx 500 words) | In order to pass this unit, students must obtain an overall pass grade and pass the quizzes. | 20 | 01, 02, 03 |
| Business Plan, Presentation (approx 2000 words) and related activities | 50 | 01, 02, 03, 04, 05 | |
| 3 x online quizzes | 30 | 01, 02, 03 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorJohn Devlin
Class requirements
LectureWeek: 31 - 43
Three 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Assignment - marketing case-study (approx 500 words) | In order to pass this unit, students must obtain an overall pass grade and pass the quizzes. | 20 | 01, 02, 03 |
| Business Plan, Presentation (approx 2000 words) and related activities | 50 | 01, 02, 03, 04, 05 | |
| 3 x online quizzes | 30 | 01, 02, 03 |