MANAGEMENT AND MARKETING FOR SUSTAINABLE VALUE CREATION

BUS5MMS

2015

Credit points: 15

Subject outline

This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorVanessa Ratten

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Appraise the function of marketing and management in generating sustainable competitive advantage

Activities:
Assessment tasks constructed to enable students to develop expertise and skills in engaging with challenges of management and marketing, and sustainable value creation. Group work assignment will require collaboration and cooperation.cooperation.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

02. Critique entrepreneurial strategies for innovation in real-life business situations

Activities:
Marketing audits, assessing product strategy, promotion strategy, pricing strategy, distribution strategy against best practice and theory,
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

03. Explain and apply marketing concepts from a value exchange perspective

Activities:
Class lectures, discussion and readings cover key theoretical positions around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these theoretical positions.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

04. Synthesise key global management concepts and trends for use in sustainable decision making in contemporary business

Activities:
Class lectures, discussion and readings cover issues around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these issues. Presentation skills, response in the form of generating solutions, and recommendatuions to case studies,
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

05. Undertake business environmental analysis and communicate findings verbally and in writing to a variety of stakeholders

Activities:
Class lectures, discussion and readings cover key theoretical positions around management and marketing and environmental analysis of an organisation, considering company structure leadership style, major stakeholders, management strategies in relation to innovation, entrepreneurship and sustainability
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

City Campus, 2015, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
"Restricted to MoM suite of students"

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03

Melbourne, 2015, Week 05-07, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Seminar Week: 05 - 07
Six 5.0 hours seminar per study period on weekdays during the day from week 05 to week 07 and delivered via face-to-face.
"Block mode on Tuesdays and Fridays January 27 2015: 10.00am # 3.00pm January 30th 2015: 10.00am # 3.00pm February 3rd 2015: 10.00am # 3.00pm February 6th 2015: 10.00am # 3.00pm February 10th 2015: 10.00am # 3.00pm February 13th 2015: 10.00am # 3.00pm "

Assessments

Assessment elementComments% ILO*
One x 2,500-3,000 word individual environmental analysis essay (Marketing component)40 01, 02, 03, 05
One x 2,500-3000 word individual environmental analysis essay (Management component)40 01, 02, 04, 05
One x 20 minute group case study presentation(3-4 students per group) total for whole group 1500 words20 01, 02, 03