MANAGEMENT AND MARKETING FOR SUSTAINABLE VALUE CREATION
BUS5MMS
2015
Credit points: 15
Subject outline
This subject provides an introduction to key dimensions of management and marketing in diverse organisational contexts. Informed by the need for sustainable value creation in contemporary organisations, the subject explores how external and internal environments influence management and marketing behaviour and practice. Students engage with these issues by considering and analysing real world examples, informed by theoretical and analytic frameworks.
School: La Trobe Business School
Credit points: 15
Subject Co-ordinator: Vanessa Ratten
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Appraise the function of marketing and management in generating sustainable competitive advantage
- Activities:
- Assessment tasks constructed to enable students to develop expertise and skills in engaging with challenges of management and marketing, and sustainable value creation. Group work assignment will require collaboration and cooperation.cooperation.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
02. Critique entrepreneurial strategies for innovation in real-life business situations
- Activities:
- Marketing audits, assessing product strategy, promotion strategy, pricing strategy, distribution strategy against best practice and theory,
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
03. Explain and apply marketing concepts from a value exchange perspective
- Activities:
- Class lectures, discussion and readings cover key theoretical positions around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these theoretical positions.
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
04. Synthesise key global management concepts and trends for use in sustainable decision making in contemporary business
- Activities:
- Class lectures, discussion and readings cover issues around management and marketing, and sustainable value creation. Assessment provides opportunity to engage critically with these issues. Presentation skills, response in the form of generating solutions, and recommendatuions to case studies,
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
05. Undertake business environmental analysis and communicate findings verbally and in writing to a variety of stakeholders
- Activities:
- Class lectures, discussion and readings cover key theoretical positions around management and marketing and environmental analysis of an organisation, considering company structure leadership style, major stakeholders, management strategies in relation to innovation, entrepreneurship and sustainability
- Related graduate capabilities and elements:
- Literacies and Communication Skills(Writing)
City Campus, 2015, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vanessa Ratten
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 | 01, 02, 03 |
City Campus, 2015, Semester 2, Night
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vanessa Ratten
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
"Restricted to MoM suite of students"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 | 01, 02, 03 |
Melbourne, 2015, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vanessa Ratten
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 | 01, 02, 03 |
Melbourne, 2015, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vanessa Ratten
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 | 01, 02, 03 |
Melbourne, 2015, Week 05-07, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Vanessa Ratten
Class requirements
SeminarWeek: 05 - 07
Six 5.0 hours seminar per study period on weekdays during the day from week 05 to week 07 and delivered via face-to-face.
"Block mode on Tuesdays and Fridays
January 27 2015: 10.00am # 3.00pm
January 30th 2015: 10.00am # 3.00pm
February 3rd 2015: 10.00am # 3.00pm
February 6th 2015: 10.00am # 3.00pm
February 10th 2015: 10.00am # 3.00pm
February 13th 2015: 10.00am # 3.00pm
"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| One x 2,500-3,000 word individual environmental analysis essay (Marketing component) | 40 | 01, 02, 03, 05 | |
| One x 2,500-3000 word individual environmental analysis essay (Management component) | 40 | 01, 02, 04, 05 | |
| One x 20 minute group case study presentation | (3-4 students per group) total for whole group 1500 words | 20 | 01, 02, 03 |