ENTREPRENEURSHIP

BUS3ENT

2015

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

This subject offers students the opportunity to use their disciplinary knowledge and skills to resolve a business challenge. The subject attracts students from a range of fields, bringing a multidisciplinary perspective to the researching, analysis and problem-solving aspects of the challenge. In teams, students are required to design an original business plan aimed at creating sustainable value through the provision of a particular product or service to meet an identified market opportunity. The projects aim to enhance the well-being of their community or aim to solve a social, health, economic or environmental problem. Teams must present their business plan in the form of a formal written report and a video pitch to potential investors. The subject is designed to provide students with the opportunity to enhance, demonstrate and document work-ready skills appropriate to their chosen career path.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorVanessa Ratten

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites BUS1AFB, BUS1BUF, BUS1BAN or STA1CTS, BUS1BUE, BUS2SUS

Co-requisitesN/A

Incompatible subjects MGT2SEB, MGT3BP, MGT3IMP

Equivalent subjects MGT2SEB

Special conditions The Department of Management has an expectation of 80% attendance for all lectures or workshops. The university reserves the right to offer this subject in other modes including flexible, block, on-line, and such the assessment may change to accommodate the mode of delivery.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsEntrepreneurship and Small BusinessPrescribedSchaper, Volery, Weber and Gibson, 4th or latest Asia-Pacific ED,WOLEY, AUSTRALIA

Graduate capabilities & intended learning outcomes

01. Define and describe what constitutes entrepreneurship, venture creation and small business

Activities:
Present written and oral responses in workshops and examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)

02. Identify and define the roles, characteristics (including mind-set), ethics, and performance measures of entrepreneurs (including social and corporate entrepreneurs)

Activities:
Present written and oral responses in workshops and examination
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Examine, assess and discuss the similarities and differences within and links between creativity, innovation, entrepreneurship and sustainability

Activities:
Present and discuss written and oral responses in workshops
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Analyse and explain advantages and disadvantages of operating a for-profit small business, a family business, a not-for-profit entity, and a non-government organization

Activities:
Provide in workshops an analysis of successful entrepreneurial ln0owledge, skills, attitudes and behaviours
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Compare and contrast the differences and similarities between a corporate entrepreneur, an eco-prenuers and a social-prenuers

Activities:
Present and discuss analysis and research outcomes in written and oral responses in workshops and examination
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)

06. Identify, investigate and list the steps needed to prepare a successful product brief or a business plan or a venture creation plan

Activities:
The development of a detailed entrepreneurial plan with supporting business and research data
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

07. Highlight key needs and constraints of being a #business consultant# or managing a #business incubator#

Activities:
Present and discuss written and oral responses in workshops
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

08. Engage in independent, systematic research and analysis of entrepreneurship and small business literature, and undertake appropriate reporting and citation of such works.

Activities:
The development of a detailed entrepreneurial plan with supporting business and research data
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving)

09. Participate effectively and ethically in teams to produce a set of outcomes for an academic and a professional audience

Activities:
The development of a detailed entrepreneurial plan with supporting business and research data
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2015, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment size100

Enrolment information TBA tba

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Lecture/Workshop Week: 43 - 43
Four 4.0 hours lecture/workshop per study period on weekdays during the day from week 43 to week 43 and delivered via face-to-face.
"Presentation/ Subject/ Revision and Feedback Workshop"

Lecture/Seminar Week: 31 - 41
Five 5.0 hours lecture/seminar per study period on any day including weekend during the day from week 31 to week 41 and delivered via blended.
"Face-to-Face: Weeks 31, 36, 41, and Weeks 34 and 38 via echo or on-line resources"

Examination Week: 36 - 36
One 1.0 hours examination per study period on weekdays during the day from week 36 to week 36 and delivered via face-to-face.
"mid semester test in week 6 of semester two August 31 - September 6"

Examination Week: 42 - 42
One 1.5 hours examination per study period on weekdays during the day from week 42 to week 42 and delivered via face-to-face.
"end of semester test"

Assessments

Assessment elementComments% ILO*
Week 16 Test (1 Hour)Multi-choice and short answer theoretical questions10 01, 02, 03, 04
Week 21 Test ( 1.5 Hour)Multi-choice and short answer theoretical and case-study questions15 02, 03
Week 22 Business Report - Group (2,500 words)Assessed by LIC via specific marking rubrics35 02, 03, 08
Week 13 Product / Service Proposal - Group (1000 words)Assessed by LIC via specific marking rubrics10 01, 04, 05
Week 22: Presentation - Group (Video or before peers in-class)Assessed by use of specific presentation rubrics by (a) judging panel of internal and external parties (50%) and LIC (50%);25 01, 02, 09
Peer Review Activities (Weeks 13, 17, 20)On-line individual # confidential to group # team/individual building skills and observations # 5% for handing in all three reviews5 01, 06, 07

Other Site, 2015, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorVanessa Ratten

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Week 16 Test (1 Hour)Multi-choice and short answer theoretical questions10 01, 02, 03, 04
Week 21 Test ( 1.5 Hour)Multi-choice and short answer theoretical and case-study questions15 02, 03
Week 22 Business Report - Group (2,500 words)Assessed by LIC via specific marking rubrics35 02, 03, 08
Week 13 Product / Service Proposal - Group (1000 words)Assessed by LIC via specific marking rubrics10 01, 04, 05
Week 22: Presentation - Group (Video or before peers in-class)Assessed by use of specific presentation rubrics by (a) judging panel of internal and external parties (50%) and LIC (50%);25 01, 02, 09
Peer Review Activities (Weeks 13, 17, 20)On-line individual # confidential to group # team/individual building skills and observations # 5% for handing in all three reviews5 01, 06, 07