bua5mkg marketing
MARKETING
BUA5MKG
2015
Credit points: 15
Subject outline
In Marketing you will be introduced to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. Working with others in groups and in independent study you will learn about marketing through a real world problem solving approach. The learning experience embedded in the curriculum is designed to develop both the communicative competence and critical professionalism skills of participants, with a view to building a foundation for future self-directed learning and professional development in marketing practice.
SchoolLa Trobe Business School
Credit points15
Subject Co-ordinatorGillian Sullivan Mort
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing | Prescribed | Kotler, Burton, Deans, Brown Armstrong | 9TH AUSTRALIAN ED |
Graduate capabilities & intended learning outcomes
01. Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding
- Activities:
- Assessment tasks (marketing plan, presentation and essay) constructed in such a way to enable to candidates to demonstrate ethical and sustainable reasoning.
- Related graduate capabilities and elements:
- Writing(Writing)
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
- Ethical Awareness(Ethical Awareness)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Teamwork(Teamwork)
02. Communicate effectively through professional oral presentations appropriate to varied contexts and audiences
- Activities:
- Assessment task - oral presentation
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Critical Thinking(Critical Thinking)
03. Communicate effectively through written tasks appropriate to varied contexts and audiences
- Activities:
- Assessment tasks (marketing plan, presentation and essay) constructed in such a way as to enable candidates to develop the requisite competences and skills.
- Related graduate capabilities and elements:
- Writing(Writing)
- Teamwork(Teamwork)
- Inquiry/ Research(Inquiry/ Research)
- Creative Problem-solving(Creative Problem-solving)
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
04. Demonstrate effective team skills in order to contribute appropriately to the production of a group output
- Activities:
- Assessment items (marketing plan and oral presentations) provide the opportunity to critically evaluate these techniques by working as a team
- Related graduate capabilities and elements:
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Speaking(Speaking)
- Writing(Writing)
- Critical Thinking(Critical Thinking)
- Teamwork(Teamwork)
05. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue
- Activities:
- Assessment tasks (marketing plan, essay and test) constructed in such a way as to enable candidates to develop the requisite skills and expertise.
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Writing(Writing)
- Teamwork(Teamwork)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Information Literacy(Information Literacy)
- Critical Thinking(Critical Thinking)
06. Integrate and apply marketing theory and skills to practical situations
- Activities:
- Lectures, discussion and readings cover key concepts and theoretical frameworks. Assessment items provide the opportunity to critically engage with issues relating to their operationalisation in terms of marketing practice.
- Related graduate capabilities and elements:
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
- Critical Thinking(Critical Thinking)
- Speaking(Speaking)
- Teamwork(Teamwork)
Subject options
Select to view your study options…
City Campus, 2015, Semester 1, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Group report 2000 words per student | 30 | 01, 03, 04, 05, 06 | |
| One oral presentation individual | 30 | 01, 02, 05, 06 | |
| One in class test | 40 | 01, 03, 05, 06 |
City Campus, 2015, Semester 2, Night
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Group report 2000 words per student | 30 | 01, 03, 04, 05, 06 | |
| One oral presentation individual | 30 | 01, 02, 05, 06 | |
| One in class test | 40 | 01, 03, 05, 06 |
Shepparton, 2015, Week 07-08, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGillian Sullivan Mort
Class requirements
Block ModeWeek: 07 - 08
Four 8.0 hours block mode per study period on any day including weekend during the day from week 07 to week 08 and delivered via face-to-face.
"Students will attend intensive block delivery February 13, 14, 15 & 16"
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Group report 2000 words per student | 30 | 01, 03, 04, 05, 06 | |
| One oral presentation individual | 30 | 01, 02, 05, 06 | |
| One in class test | 40 | 01, 03, 05, 06 |
Vietnam, 2015, Week 09-18, Day
Overview
Online enrolmentNo
Maximum enrolment size60
Enrolment information Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60
Subject Instance Co-ordinatorAmalia Di Iorio
Class requirements
LectureWeek: 09 - 18
One 3.0 hours lecture per week on any day including weekend during the day from week 09 to week 18 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Group report 2000 words per student | 30 | 01, 03, 04, 05, 06 | |
| One oral presentation individual | 30 | 01, 02, 05, 06 | |
| One in class test | 40 | 01, 03, 05, 06 |