MARKETING

BUA5MKG

2015

Credit points: 15

Subject outline

In Marketing you will be introduced to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. Working with others in groups and in independent study you will learn about marketing through a real world problem solving approach. The learning experience embedded in the curriculum is designed to develop both the communicative competence and critical professionalism skills of participants, with a view to building a foundation for future self-directed learning and professional development in marketing practice.

 



SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGillian Sullivan Mort

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketingPrescribedKotler, Burton, Deans, Brown Armstrong9TH AUSTRALIAN ED

Graduate capabilities & intended learning outcomes

01. Apply ethical and sustainable reasoning, standards or codes of practice relevant to the discipline and make decisions that are informed by social and cultural understanding

Activities:
Assessment tasks (marketing plan, presentation and essay) constructed in such a way to enable to candidates to demonstrate ethical and sustainable reasoning.
Related graduate capabilities and elements:
Writing (Writing)
Speaking (Speaking)
Critical Thinking (Critical Thinking)
Ethical Awareness (Ethical Awareness)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)
Teamwork (Teamwork)

02. Communicate effectively through professional oral presentations appropriate to varied contexts and audiences

Activities:
Assessment task - oral presentation
Related graduate capabilities and elements:
Speaking (Speaking)
Inquiry/ Research (Inquiry/ Research)
Teamwork (Teamwork)
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)

03. Communicate effectively through written tasks appropriate to varied contexts and audiences

Activities:
Assessment tasks (marketing plan, presentation and essay) constructed in such a way as to enable candidates to develop the requisite competences and skills.
Related graduate capabilities and elements:
Writing (Writing)
Teamwork (Teamwork)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)
Speaking (Speaking)
Critical Thinking (Critical Thinking)

04. Demonstrate effective team skills in order to contribute appropriately to the production of a group output

Activities:
Assessment items (marketing plan and oral presentations) provide the opportunity to critically evaluate these techniques by working as a team
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Speaking (Speaking)
Writing (Writing)
Critical Thinking (Critical Thinking)
Teamwork (Teamwork)

05. Identify, research and critically analyse information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue

Activities:
Assessment tasks (marketing plan, essay and test) constructed in such a way as to enable candidates to develop the requisite skills and expertise.
Related graduate capabilities and elements:
Speaking (Speaking)
Writing (Writing)
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Information Literacy (Information Literacy)
Critical Thinking (Critical Thinking)

06. Integrate and apply marketing theory and skills to practical situations

Activities:
Lectures, discussion and readings cover key concepts and theoretical frameworks. Assessment items provide the opportunity to critically engage with issues relating to their operationalisation in terms of marketing practice.
Related graduate capabilities and elements:
Writing (Writing)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Teamwork (Teamwork)

Subject options

Select to view your study options…

Start date between: and    Key dates

City Campus, 2015, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Group report 2000 words per student30 01, 03, 04, 05, 06
One oral presentation individual30 01, 02, 05, 06
One in class test40 01, 03, 05, 06

City Campus, 2015, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Group report 2000 words per student30 01, 03, 04, 05, 06
One oral presentation individual30 01, 02, 05, 06
One in class test40 01, 03, 05, 06

Shepparton, 2015, Week 07-08, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGillian Sullivan Mort

Class requirements

Block Mode Week: 07 - 08
Four 8.0 hours block mode per study period on any day including weekend during the day from week 07 to week 08 and delivered via face-to-face.
"Students will attend intensive block delivery February 13, 14, 15 & 16"

Assessments

Assessment elementComments% ILO*
Group report 2000 words per student30 01, 03, 04, 05, 06
One oral presentation individual30 01, 02, 05, 06
One in class test40 01, 03, 05, 06

Vietnam, 2015, Week 09-18, Day

Overview

Online enrolmentNo

Maximum enrolment size60

Enrolment information Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60

Subject Instance Co-ordinatorAmalia Di Iorio

Class requirements

Lecture Week: 09 - 18
One 3.0 hours lecture per week on any day including weekend during the day from week 09 to week 18 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Group report 2000 words per student30 01, 03, 04, 05, 06
One oral presentation individual30 01, 02, 05, 06
One in class test40 01, 03, 05, 06