GRAPHIC DESIGN PROFESSIONAL PRACTICE B

VPA3GPB

2014

Credit points: 15

Subject outline

In this unit students investigate the discipline of Corporate Style Management. Students prepare designs for re-direction of Corporate Style for a selected public organization, charity or professional business activity. Research data is collected and examined, proposals for change tested and applied to a Corporate Style Management Proposal `document'. The document includes: logo development, stationery applications, delivery systems, corporate livery, applications to vehicles and physical structures, external signage and Website face page design.

Faculty: Faculty of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Paul Morris

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: VPA3GPA

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Paul Morris

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
Corporate Stationery (400 word equivalent)		10
Project outline: Mission Statement (1600 word equivalent)		40
Style manual, comprising of 10 components (2000 word equivalent)	1. research; 2. identity; 3. Logostyles; 4. Typographic styles; 5. Color schemes; 6. Uniforms; 7. Signage; 8. Vehicles; 9. Assets; 10. Design presentation. [5% each]	50

Mildura, 2014, Semester 2, Day