DESIGN STUDIES 5

VPA3DS5

2014

Credit points: 30

Subject outline

Studio based design practice encouraging individual students to investigate areas of diversity within the communication industry. The project material attempted in this unit is designed to challenge the student and develop the ability to visualise creative solutions to given design problems. Communication is simple — PROBLEM: a message is to be delivered [research, consultation] MEDIUM: a decision how the message will be delivered is made [creative] SOLUTION: the message is delivered and received [media] OUTCOME: the message was accepted, and understood [closure] Students learn how to - evaluate solutions to communication problems, rationalise intentions, discuss effectiveness outcomes. - communicate design intentions in appropriate and professional language -create professional design solutions and presentation material -develop individual approaches to design practice with particular attention to discipline sectors

FacultyFaculty of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorGeoff Hocking

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites VPA2DS4

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment size40

Enrolment information Available facilities/computers Selective enrolments

Subject Instance Co-ordinatorGeoff Hocking

Class requirements

Lecture Week: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Practical Week: 10 - 22
One 2.0 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
Conceptual image/poster design(560 word equivalent)7
EDITORIAL: Text spreads, photographic essay(560 word equivalent)7
EVENT MARKETINGTheatre, festival, event marketing and advertising 20%. Project report documentation 10%. (1840 word equivalent)23
PACKAGING CREATION: Innovative product concept and packaging. Package 20%. Project rationale 10%(1840 word equivalent)23
PRODUCT PRESENTATION: Product labelling, branding, presentation packaging, marketing and promotion(1200 word equivalent)15
RESEARCH PROJECT: Design essay. Contemporary studio practice — essay presentation.(2000 word equivalent)25

Mildura, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment size40

Enrolment information Available facilities/computers Selective enrolments

Subject Instance Co-ordinatorNeil Fettling

Class requirements

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Practical Week: 10 - 22
One 2.0 hours practical per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
One 1.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
Conceptual image/poster design(560 word equivalent)7
EDITORIAL: Text spreads, photographic essay(560 word equivalent)7
EVENT MARKETINGTheatre, festival, event marketing and advertising 20%. Project report documentation 10%. (1840 word equivalent)23
PACKAGING CREATION: Innovative product concept and packaging. Package 20%. Project rationale 10%(1840 word equivalent)23
PRODUCT PRESENTATION: Product labelling, branding, presentation packaging, marketing and promotion(1200 word equivalent)15
RESEARCH PROJECT: Design essay. Contemporary studio practice — essay presentation.(2000 word equivalent)25