DESIGN STUDIES 2

VPA1DS2

2014

Credit points: 15

Subject outline

Visual communication is at the core of this subject, developed through construction techniques, layout visualisation and presentation, applied drawing, photographic and typographic application. Effective communication relies on the creative interplay between words, text, images, ideas and typography. All students are expected to develop a proficient working understanding of imaging, graphics and page layout computer applications. Explore design practices in advertising, publishing, editorial and information design. The realisation of visual concepts through theoretical consideration of design elements - composition, spatial layout, scale, placement, structure. Conceptual development occurs as links between visual image, text and idea are established through applied projects.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorGeoff Hocking

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Design Studies 1 or equivalent

Co-requisitesN/A

Incompatible subjects Completed First Year Diploma Graphic Design

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsAdobe Photoshop CS3 (electronic resource),RecommendedFerguson, D. 2007VIRTUAL TRAINING
ReadingsComprehensive Photoshop training (electronic resource)RecommendedN/ASOFTWARE CINEMA 2007

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGeoff Hocking

Class requirements

Lecture Week: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Practical Week: 31 - 43
One 2.0 hours practical other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
Co-operative Graphics: Advertising(800 word equivalent)20
Co-operative Graphics: Booklet Design, [8-page graphic novel/comic narrative sequence](800 word equivalent)20
Co-operative graphics: Typography & layout [UNINEWS}(400 word equivalent)10
Corporate Styling: Fast Food Stationery(400 word equivalent)10
Graphic Styling: Poster Design(400 word equivalent)10
Product Design/Market Research: Fast Food(400 word equivalent)10
Report Documentation: Fast Food Project Report and presentation(800 word equivalent)20

Mildura, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorNeil Fettling

Class requirements

Lecture Week: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Practical Week: 31 - 43
One 2.0 hours practical other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
Co-operative Graphics: Advertising(800 word equivalent)20
Co-operative Graphics: Booklet Design, [8-page graphic novel/comic narrative sequence](800 word equivalent)20
Co-operative graphics: Typography & layout [UNINEWS}(400 word equivalent)10
Corporate Styling: Fast Food Stationery(400 word equivalent)10
Graphic Styling: Poster Design(400 word equivalent)10
Product Design/Market Research: Fast Food(400 word equivalent)10
Report Documentation: Fast Food Project Report and presentation(800 word equivalent)20