vpa1ds2 design studies 2
DESIGN STUDIES 2
VPA1DS2
2014
Credit points: 15
Subject outline
Visual communication is at the core of this subject, developed through construction techniques, layout visualisation and presentation, applied drawing, photographic and typographic application. Effective communication relies on the creative interplay between words, text, images, ideas and typography. All students are expected to develop a proficient working understanding of imaging, graphics and page layout computer applications. Explore design practices in advertising, publishing, editorial and information design. The realisation of visual concepts through theoretical consideration of design elements - composition, spatial layout, scale, placement, structure. Conceptual development occurs as links between visual image, text and idea are established through applied projects.
FacultyFaculty of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorGeoff Hocking
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Design Studies 1 or equivalent
Co-requisitesN/A
Incompatible subjects Completed First Year Diploma Graphic Design
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Adobe Photoshop CS3 (electronic resource), | Recommended | Ferguson, D. 2007 | VIRTUAL TRAINING |
| Readings | Comprehensive Photoshop training (electronic resource) | Recommended | N/A | SOFTWARE CINEMA 2007 |
Subject options
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Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorGeoff Hocking
Class requirements
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
PracticalWeek: 31 - 43
One 2.0 hours practical other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Co-operative Graphics: Advertising | (800 word equivalent) | 20 |
| Co-operative Graphics: Booklet Design, [8-page graphic novel/comic narrative sequence] | (800 word equivalent) | 20 |
| Co-operative graphics: Typography & layout [UNINEWS} | (400 word equivalent) | 10 |
| Corporate Styling: Fast Food Stationery | (400 word equivalent) | 10 |
| Graphic Styling: Poster Design | (400 word equivalent) | 10 |
| Product Design/Market Research: Fast Food | (400 word equivalent) | 10 |
| Report Documentation: Fast Food Project Report and presentation | (800 word equivalent) | 20 |
Mildura, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorNeil Fettling
Class requirements
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
PracticalWeek: 31 - 43
One 2.0 hours practical other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Co-operative Graphics: Advertising | (800 word equivalent) | 20 |
| Co-operative Graphics: Booklet Design, [8-page graphic novel/comic narrative sequence] | (800 word equivalent) | 20 |
| Co-operative graphics: Typography & layout [UNINEWS} | (400 word equivalent) | 10 |
| Corporate Styling: Fast Food Stationery | (400 word equivalent) | 10 |
| Graphic Styling: Poster Design | (400 word equivalent) | 10 |
| Product Design/Market Research: Fast Food | (400 word equivalent) | 10 |
| Report Documentation: Fast Food Project Report and presentation | (800 word equivalent) | 20 |