WINE TOURISM AND MARKETING
Credit points: 15
This subject aims to equip students with a basic knowledge of grape growing, wine making and the marketing of wine (especially from the cellar door). The subject will place a particular emphasis on the role of tourism and the winery. It will focus on the special requirements of cellar door sales and integrate these with a retail management and regional tourism perspective giving students the competence, confidence and customer service skills to promote the Australian wine industry. This subject contains wine tasting and trips to wineries.
FacultyFaculty of Business, Economics and Law
Subject Co-ordinatorPaul Strickland
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Prerequisites MKT1MDP or BUS1BUF
Special conditions This subject will include a choice of one of two field trips and two wine tasting workshops. There will be a charge (subsidised) for some of these events
|Resource Type||Title||Resource Requirement||Author and Year||Publisher|
|Readings||Explore wine tourism: management, development & destinations.||Recommended||Getz, D.||COGNIZANT COMMUNICATION, NEW YORK (2000)|
|Readings||Global Wine Tourism: Research, Management & Marketing||Recommended||Carlsen,J. & Charters,S.||CABI, 2006|
|Readings||The Oxford Companion to Wine.||Recommended||Robinson, J.||OXFORD UNIVERSITY PRESS INC., NEW YORK (1999)|
|Readings||Wine and Tourism Around the World: Development. management and markets.||Recommended||Hall, C.M., Sharples, E, Cambourne, B., & Macionis, N. (Eds.)||BUTTERWORTHS HEINEMANN, OXFORD (2000)|
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Melbourne, 2014, Semester 1, Day
Maximum enrolment size160
Enrolment information size of excursion
Subject Instance Co-ordinatorPaul Strickland
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.
|one 1,800-word assignment||40|
|one 2-hour final examination||40|
|one 20-minute tutorial presentation||20|