Credit points: 15

Subject outline

This subject aims to equip students with a basic knowledge of grape growing, wine making and the marketing of wine (especially from the cellar door). The subject will place a particular emphasis on the role of tourism and the winery. It will focus on the special requirements of cellar door sales and integrate these with a retail management and regional tourism perspective giving students the competence, confidence and customer service skills to promote the Australian wine industry. This subject contains wine tasting and trips to wineries.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorPaul Strickland

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites MKT1MDP or BUS1BUF


Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject will include a choice of one of two field trips and two wine tasting workshops. There will be a charge (subsidised) for some of these events

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsExplore wine tourism: management, development & destinations.RecommendedGetz, D.COGNIZANT COMMUNICATION, NEW YORK (2000)
ReadingsGlobal Wine Tourism: Research, Management & MarketingRecommendedCarlsen,J. & Charters,S.CABI, 2006
ReadingsThe Oxford Companion to Wine.RecommendedRobinson, J.OXFORD UNIVERSITY PRESS INC., NEW YORK (1999)
ReadingsWine and Tourism Around the World: Development. management and markets.RecommendedHall, C.M., Sharples, E, Cambourne, B., & Macionis, N. (Eds.)BUTTERWORTHS HEINEMANN, OXFORD (2000)

Subject options

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Start date between: and    Key dates

Melbourne, 2014, Semester 1, Day


Online enrolmentYes

Maximum enrolment size160

Enrolment information size of excursion

Subject Instance Co-ordinatorPaul Strickland

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.


Assessment elementComments%
one 1,800-word assignment40
one 2-hour final examination40
one 20-minute tutorial presentation20