TOURISM PSYCHOLOGY AND CONSUMER BEHAVIOUR

THS3TCB

2014

Credit points: 15

Subject outline

This subject examines the ways in which consumers think, feel and behave. Each stage of the consumption experience is explored and includes areas ranging from the role of motivation, learning and personality to the influence of culture and groups. Tourism and Leisure Psychology and Consumer Behaviour aims to emphasise how knowledge of consumer psychology can be used by tourism and leisure entrepreneurs, marketers and mangers to better target their customers and satisfy their needs. Students studying this subject are provided with the opportunity to apply the content to real life encounters and case studies.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Elspeth Frew

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: MKT1MDP or BUS1BUF or MGT1FOM

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Consumer behaviour: buying, having. being	Prescribed	Solomon, M., Russell-Bennett, R., and Previte, J	2ND EDN., NSW, PEARSON

Melbourne, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Elspeth Frew

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
interactive tutorial learning		30
one 2,500-word report		30
one 2-hour examination		40

Other Site, 2014, Semester 2, Day