FESTIVALS AND EVENT MANAGEMENT

THS1FEM

2014

Credit points: 15

Subject outline

This subject aims to provide an introduction to festivals and event management. It will introduce both strategic and operational perspectives. Topics include: the nature and importance of events, the conceptualisation process, stakeholders, objectives, impacts and a triple bottom line approach to their evaluation, the role of events in tourism, destination image and reimagining place identity, reinventing events, project management, logistics and human resources issues.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Jennifer Laing

Available to Study Abroad Students: Yes

Subject year level: Year Level 1 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Paul Willard

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 2,000-word major essay		40
one 2-hour final examination		50
one 500-word minor essay		10

Melbourne, 2014, Semester 2, Day