FESTIVALS AND EVENT MANAGEMENT

THS1FEM

2014

Credit points: 15

Subject outline

This subject aims to provide an introduction to festivals and event management. It will introduce both strategic and operational perspectives. Topics include: the nature and importance of events, the conceptualisation process, stakeholders, objectives, impacts and a triple bottom line approach to their evaluation, the role of events in tourism, destination image and reimagining place identity, reinventing events, project management, logistics and human resources issues.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorJennifer Laing

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2,000-word major essay40
one 2-hour final examination50
one 500-word minor essay10

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorJennifer Laing

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2,000-word major essay40
one 2-hour final examination50
one 500-word minor essay10