STRATEGIC COMMUNICATION IN SOCIETY

STC5SOC

2014

Credit points: 30

Subject outline

This subject positions the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.

FacultyFaculty of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorJohn Benson

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in Master of Strategic Communication (AMSC or AMSTC) or the Graduate Diploma in Strategic Communication (AGSC) or the Graduate Certificate in Strategic Communication (ACSC).

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and block mode in Sem 1 off-shore.

Subject options

Select to view your study options…

Start date between: and    Key dates

City, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorJohn Benson

Class requirements

Seminar Week: 38 - 38
One 6.5 hours seminar per study period on any day including weekend during the day from week 38 to week 38 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 38 - 38
One 7.0 hours seminar per study period on saturday during the day from week 38 to week 38 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 36 - 36
One 6.5 hours seminar per study period on any day including weekend during the day from week 36 to week 36 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 36 - 36
One 7.0 hours seminar per study period on saturday during the day from week 36 to week 36 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 33 - 33
One 6.5 hours seminar per study period on any day including weekend during the day from week 33 to week 33 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 33 - 33
One 7.0 hours seminar per study period on saturday during the day from week 33 to week 33 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Assessments

Assessment elementComments%
An essay on the impact of strategic communication in any areas covered in the subject (3600 words)40
Analyse a case study covered in the subject #2 (2700 words equivalent)30
Analyse a case study covered in the subject (2700 words equivalent)30

Distance Education, 2014, Semester 1, Distance Education

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorJohn Benson

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on any day including weekend during the day from week 10 to week 22 and delivered via distance education.

Assessments

Assessment elementComments%
An essay on the impact of strategic communication in any areas covered in the subject (3600 words)40
Analyse a case study covered in the subject #2 (2700 words equivalent)30
Analyse a case study covered in the subject (2700 words equivalent)30