stc5soc strategic comm in society
STRATEGIC COMMUNICATION IN SOCIETY
STC5SOC
2014
Credit points: 30
Subject outline
This subject positions the field of strategic communication in society. Using the case study method it explores the role of strategic communication in influencing and changing issues affecting society, including globalisation, sustainability, international development, media ownership and medical and health issues.
FacultyFaculty of Humanities & Social Sciences
Credit points30
Subject Co-ordinatorJohn Benson
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Must be enrolled in Master of Strategic Communication (AMSC or AMSTC) or the Graduate Diploma in Strategic Communication (AGSC) or the Graduate Certificate in Strategic Communication (ACSC).
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication. This subject will be taught in block mode in Sem 2 in the city campus and block mode in Sem 1 off-shore.
Subject options
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City, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorJohn Benson
Class requirements
SeminarWeek: 38 - 38
One 6.5 hours seminar per study period on any day including weekend during the day from week 38 to week 38 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 38 - 38
One 7.0 hours seminar per study period on saturday during the day from week 38 to week 38 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 36 - 36
One 6.5 hours seminar per study period on any day including weekend during the day from week 36 to week 36 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 36 - 36
One 7.0 hours seminar per study period on saturday during the day from week 36 to week 36 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 33 - 33
One 6.5 hours seminar per study period on any day including weekend during the day from week 33 to week 33 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
SeminarWeek: 33 - 33
One 7.0 hours seminar per study period on saturday during the day from week 33 to week 33 and delivered via blended.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."
Assessments
| Assessment element | Comments | % |
|---|---|---|
| An essay on the impact of strategic communication in any areas covered in the subject (3600 words) | 40 | |
| Analyse a case study covered in the subject #2 (2700 words equivalent) | 30 | |
| Analyse a case study covered in the subject (2700 words equivalent) | 30 |
Distance Education, 2014, Semester 1, Distance Education
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorJohn Benson
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on any day including weekend during the day from week 10 to week 22 and delivered via distance education.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| An essay on the impact of strategic communication in any areas covered in the subject (3600 words) | 40 | |
| Analyse a case study covered in the subject #2 (2700 words equivalent) | 30 | |
| Analyse a case study covered in the subject (2700 words equivalent) | 30 |