STRATEGIC COMMUNICATION AGENCY C

STC3SAC

2014

Credit points: 15

Subject outline

This extension of STC3SAA provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Summer, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Tutorial
One 1.0 hours tutorial per week on weekdays during the day and delivered via blended.

Seminar
One 3.0 hours seminar per week on weekdays during the day and delivered via blended.

Assessments

Assessment elementComments%
Implement and evaluate communications plan (2000 words equivalent)50
Presenting verbal and visual presentation to clients in teams.25
Providing Written Client brief on client interest. 1500 words25

Melbourne, 2014, Summer, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Tutorial
One 1.0 hours tutorial per week on weekdays during the day and delivered via blended.

Seminar
One 3.0 hours seminar per week on weekdays during the day and delivered via blended.

Assessments

Assessment elementComments%
Implement and evaluate communications plan (2000 words equivalent)50
Presenting verbal and visual presentation to clients in teams.25
Providing Written Client brief on client interest. 1500 words25