STRATEGIC COMMUNICATION AGENCY C
STC3SAC
2014
Credit points: 15
Subject outline
This extension of STC3SAA provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.
Faculty: Faculty of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Kevin Brianton
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Bendigo, 2014, Summer, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
Tutorial
One 1.0 hours tutorial per week on weekdays during the day and delivered via blended.
Seminar
One 3.0 hours seminar per week on weekdays during the day and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Implement and evaluate communications plan (2000 words equivalent) | 50 | |
| Presenting verbal and visual presentation to clients in teams. | 25 | |
| Providing Written Client brief on client interest. 1500 words | 25 |
Melbourne, 2014, Summer, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Kevin Brianton
Class requirements
Tutorial
One 1.0 hours tutorial per week on weekdays during the day and delivered via blended.
Seminar
One 3.0 hours seminar per week on weekdays during the day and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Implement and evaluate communications plan (2000 words equivalent) | 50 | |
| Presenting verbal and visual presentation to clients in teams. | 25 | |
| Providing Written Client brief on client interest. 1500 words | 25 |