STRATEGIC COMMUNICATION AGENCY A

STC3SAA

2014

Credit points: 15

Subject outline

This subject provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures over two semesters in this and the second semester extension of this subject STC3SAB by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Compulsory subject at third-year for ABSC and ABSCB

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture/Seminar Week: 10 - 22
One 4.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Brainstorming and communications plan (1600 words equivalent)40
Canvassing for work (400 words equivalent)10
Major case study analysis (2000 words equivalent)50

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Lecture/Seminar Week: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Brainstorming and communications plan (1600 words equivalent)40
Canvassing for work (400 words equivalent)10
Major case study analysis (2000 words equivalent)50