stc3saa strategic communication agency
STRATEGIC COMMUNICATION AGENCY A
STC3SAA
2014
Credit points: 15
Subject outline
This subject provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures over two semesters in this and the second semester extension of this subject STC3SAB by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.
FacultyFaculty of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites Enrolment in ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions Compulsory subject at third-year for ABSC and ABSCB
Subject options
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Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
Lecture/SeminarWeek: 10 - 22
One 4.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
Assessment element | Comments | % |
---|---|---|
Brainstorming and communications plan (1600 words equivalent) | 40 | |
Canvassing for work (400 words equivalent) | 10 | |
Major case study analysis (2000 words equivalent) | 50 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Lecture/SeminarWeek: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
Assessment element | Comments | % |
---|---|---|
Brainstorming and communications plan (1600 words equivalent) | 40 | |
Canvassing for work (400 words equivalent) | 10 | |
Major case study analysis (2000 words equivalent) | 50 |