STRATEGIC COMMUNICATION RESEARCH, PLANNING AND EVALUATION

STC2SCR

2014

Credit points: 15

Subject outline

Strategic Communications Research will examine the full spead of research methods used in the profession. Topics will include measuring outcomes, qualitative research methodology, including historical and secondary research, and observing people. It will also involve quantitative methods such as sampling messages, survey and poll methods, experimental method, along with statistical reasoning and computer analysis. It will examine the use of focus groups. The research component will provide the basis for effective strategic communications planning and evaluation. Students will be able to develop a fully integrated campaign with goals, objectives, startegies and tactics and round off the exercise with proper evaluation of these campaigns.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites STC1ISC and STC1WSC

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a first-year core for the Strategic Communication major in the Bachelor of Arts (Bundoora & Bendigo campuses), compulsory subject for the ABSC.

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Lecture Week: 31 - 43
One 3.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementComments%
One Qualitative Research Project (1,200 words equivalent)30
One Quantitiative Research Project (1,200 words equivalent)30
PR program (1,600 words equivalent)40

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Lecture Week: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementComments%
One Qualitative Research Project (1,200 words equivalent)30
One Quantitiative Research Project (1,200 words equivalent)30
PR program (1,600 words equivalent)40