STRATEGIC COMMUNICATION PRACTICES

STC2SCP

2014

Credit points: 15

Subject outline

Strategic Communications Practices will provide a set of skills for students which will build on the two units provided in first year. The Introduction to Strategic Communication provides a basic understanding of the work in the area, including press releases, presentation skills and basic issues management. The second unit of principles will introduce students to the theoretical and ethical issues involved in working in strategic communications. From this balanced platform of practical skills and theoretical knowledge, the practices unit will lay the ground work to allow students to work in the internal consultancy and then in an external work environment. It will also lead to a more extensive analysis of strategic communications in the second semester subject of Research, Evaluation and Planning.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Completion of STC1ISC and STC1WSC or JRN1WFM.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a first-year core for the Strategic Communication major in the Bachelor of Arts (Bundoora & Bendigo campuses), compulsory subject for the ABSC.

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Lecture Week: 10 - 22
One 3.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Client proposal (1200 words equivalent)30
Communication Plan (1600 words equivalent)40
One Essay (1200 words equivalent)30

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Lecture Week: 10 - 22
One 3.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Client proposal (1200 words equivalent)30
Communication Plan (1600 words equivalent)40
One Essay (1200 words equivalent)30