Strategic Communications Practices will provide a set of skills for students which will build on the two units provided in first year. The Introduction to Strategic Communication provides a basic understanding of the work in the area, including press releases, presentation skills and basic issues management. The second unit of principles will introduce students to the theoretical and ethical issues involved in working in strategic communications. From this balanced platform of practical skills and theoretical knowledge, the practices unit will lay the ground work to allow students to work in the internal consultancy and then in an external work environment. It will also lead to a more extensive analysis of strategic communications in the second semester subject of Research, Evaluation and Planning.

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