stc1wsc writing for strategic comm
WRITING FOR STRATEGIC COMMUNICATION
STC1WSC
2014
Credit points: 15
Subject outline
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.
FacultyFaculty of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjects JRN1WFM
Equivalent subjectsN/A
Special conditions Compulsory subject for the ABSC & ABSCB-Bachelor of Strategic Communication (Bundoora & Bendigo campuses). This subject is a core to the ABA major in Strategic Communication (Bundoora & Bendigo campuses).
Subject options
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Bendigo, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorSusan Gillett
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Develop client recommendations (800 words) | 20 | |
| One Client brief (800 words) | 20 | |
| One Writing portfolio (2400 words in total) | 60 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Develop client recommendations (800 words) | 20 | |
| One Client brief (800 words) | 20 | |
| One Writing portfolio (2400 words in total) | 60 |