WRITING FOR STRATEGIC COMMUNICATION

STC1WSC

2014

Credit points: 15

Subject outline

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects JRN1WFM

Equivalent subjectsN/A

Special conditions Compulsory subject for the ABSC & ABSCB-Bachelor of Strategic Communication (Bundoora & Bendigo campuses). This subject is a core to the ABA major in Strategic Communication (Bundoora & Bendigo campuses).

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorSusan Gillett

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Develop client recommendations (800 words)20
One Client brief (800 words)20
One Writing portfolio (2400 words in total)60

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Tutorial Week: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Develop client recommendations (800 words)20
One Client brief (800 words)20
One Writing portfolio (2400 words in total)60