WRITING FOR STRATEGIC COMMUNICATION
STC1WSC
2014
Credit points: 15
Subject outline
Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of 'great writing' as a construct for developing their own writing skills.
Faculty: Faculty of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Mark Civitella
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: JRN1WFM
Equivalent subjects: N/A
Special conditions: Compulsory subject for the ABSC & ABSCB-Bachelor of Strategic Communication (Bundoora & Bendigo campuses). This subject is a core to the ABA major in Strategic Communication (Bundoora & Bendigo campuses).
Bendigo, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Susan Gillett
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Develop client recommendations (800 words) | 20 | |
| One Client brief (800 words) | 20 | |
| One Writing portfolio (2400 words in total) | 60 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
SeminarWeek: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via blended.
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Develop client recommendations (800 words) | 20 | |
| One Client brief (800 words) | 20 | |
| One Writing portfolio (2400 words in total) | 60 |