stc1psc strategic comm principles
STRATEGIC COMMUNICATION PRINCIPLES
STC1PSC
2014
Credit points: 15
Subject outline
Strategic communications principles will examine the theoretical and ethical basis of the practice. The opening unit which introduces strategic communication covers basic skills and this course provides a context for those skills. By examing communications principles, theories and ethics, students will have a deeper understanding of the industry and how it works in today's world. It will examine the history and evolution of strategic communications, highlighting importance of ethical practice. It will also look at identifying publics and the need for strategic communications programs.
FacultyFaculty of Humanities & Social Sciences
Credit points15
Subject Co-ordinatorMark Civitella
Available to Study Abroad StudentsYes
Subject year levelYear Level 1 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Subject options
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Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.
Assessments
Assessment element | Comments | % |
---|---|---|
One Forum on issues (1200 words equivalent) | 30 | |
One Theoretical Essay (1200 words) | 30 | |
One Theory and practice essay (1600 words) | 40 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMark Civitella
Class requirements
SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.
LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.
Assessments
Assessment element | Comments | % |
---|---|---|
One Forum on issues (1200 words equivalent) | 30 | |
One Theoretical Essay (1200 words) | 30 | |
One Theory and practice essay (1600 words) | 40 |