STRATEGIC COMMUNICATION PRINCIPLES

STC1PSC

2014

Credit points: 15

Subject outline

Strategic communications principles will examine the theoretical and ethical basis of the practice. The opening unit which introduces strategic communication covers basic skills and this course provides a context for those skills. By examing communications principles, theories and ethics, students will have a deeper understanding of the industry and how it works in today's world. It will examine the history and evolution of strategic communications, highlighting importance of ethical practice. It will also look at identifying publics and the need for strategic communications programs.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementComments%
One Forum on issues (1200 words equivalent)30
One Theoretical Essay (1200 words)30
One Theory and practice essay (1600 words)40

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Lecture Week: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment elementComments%
One Forum on issues (1200 words equivalent)30
One Theoretical Essay (1200 words)30
One Theory and practice essay (1600 words)40