STRATEGIC COMMUNICATION PRINCIPLES

STC1PSC

2014

Credit points: 15

Subject outline

Strategic communications principles will examine the theoretical and ethical basis of the practice. The opening unit which introduces strategic communication covers basic skills and this course provides a context for those skills. By examing communications principles, theories and ethics, students will have a deeper understanding of the industry and how it works in today's world. It will examine the history and evolution of strategic communications, highlighting importance of ethical practice. It will also look at identifying publics and the need for strategic communications programs.

Faculty: Faculty of Humanities & Social Sciences

Credit points: 15

Subject Co-ordinator: Mark Civitella

Available to Study Abroad Students: Yes

Subject year level: Year Level 1 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Mark Civitella

Class requirements

LectureWeek: 31 - 43
One 1.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via blended.

SeminarWeek: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via blended.

Assessments

Assessment element	Comments	%
One Forum on issues (1200 words equivalent)		30
One Theoretical Essay (1200 words)		30
One Theory and practice essay (1600 words)		40

Melbourne, 2014, Semester 2, Day