INTRODUCTION TO STRATEGIC COMMUNICATION

STC1ISC

2014

Credit points: 15

Subject outline

This subject provides an introduction to strategic communication for students undertaking the Bachelor of Strategic Communication and focuses on the relationship between advertising, public relations, journalism, and marketing in the theory and practice of strategic communication. It is will provide students with grounding in the basic concepts strategic communication practitioners use. This course blends theoretical and practical concerns and concepts. This course primarily covers an understanding of the strategic communication industry, including advertising and public relations firms. In addition, it explores: the ethics and regulation of strategic communication including its political contexts; the role of strategic communication in the process of marketing products, ideas and people; essential components of strategic communication campaigns and associated professional specialities.

FacultyFaculty of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Core subject for the ABSC & ABSCB-Bachelor of Strategic Communication at both the Melbourne and Bendigo campuses. First-year core for the Strategic Communication major in the ABA.

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture Week: 10 - 22
Two 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Tutorial Week: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Oral presentation of campaign (equivalent to 2,000 words)40
Short written exercise (300 words)20
Written essay (2000 words)40

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture Week: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Tutorial Week: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.

Assessments

Assessment elementComments%
Oral presentation of campaign (equivalent to 2,000 words)40
Short written exercise (300 words)20
Written essay (2000 words)40