INTRODUCTION TO STRATEGIC COMMUNICATION
STC1ISC
2014
Credit points: 15
Subject outline
This subject provides an introduction to strategic communication for students undertaking the Bachelor of Strategic Communication and focuses on the relationship between advertising, public relations, journalism, and marketing in the theory and practice of strategic communication. It is will provide students with grounding in the basic concepts strategic communication practitioners use. This course blends theoretical and practical concerns and concepts. This course primarily covers an understanding of the strategic communication industry, including advertising and public relations firms. In addition, it explores: the ethics and regulation of strategic communication including its political contexts; the role of strategic communication in the process of marketing products, ideas and people; essential components of strategic communication campaigns and associated professional specialities.
Faculty: Faculty of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Mark Civitella
Available to Study Abroad Students: Yes
Subject year level: Year Level 1 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: Core subject for the ABSC & ABSCB-Bachelor of Strategic Communication at both the Melbourne and Bendigo campuses. First-year core for the Strategic Communication major in the ABA.
Bendigo, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
LectureWeek: 10 - 22
Two 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Oral presentation of campaign (equivalent to 2,000 words) | 40 | |
| Short written exercise (300 words) | 20 | |
| Written essay (2000 words) | 40 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
LectureWeek: 10 - 22
One 1.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via blended.
TutorialWeek: 10 - 22
One 2.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via blended.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Oral presentation of campaign (equivalent to 2,000 words) | 40 | |
| Short written exercise (300 words) | 20 | |
| Written essay (2000 words) | 40 |