Not currently offered

Credit points: 30

Subject outline

Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.

FacultyFaculty of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorMary Debrett

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in one of AHA-Bachelor of Arts Honours & AHMS-Bachelor Media Studies Honours.


Incompatible subjects MST5PGC

Equivalent subjectsN/A

Special conditionsN/A

Learning resources


Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFrom public service broadcasting to public service media:Ripe@2007,RecommendedLowe, G. F. and Bardoel, J. (eds)NORDICOM 2008
ReadingsPublic service broadcasting in the age of globalization,RecommendedBanerjee, I. and Seneviratne, K. (eds)ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006
ReadingsReinventing public serfice television for the digital futureRecommendedDebrett M 2010BRISTOL: INTELLECT

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