PUBLIC SERVICE BROADCASTING IN A GLOBAL CONTEXT
Not currently offered
Credit points: 30
Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.
FacultyFaculty of Humanities & Social Sciences
Subject Co-ordinatorMary Debrett
Available to Study Abroad StudentsYes
Subject year levelYear Level 4 - UG/Hons/1st Yr PG
Prerequisites Enrolment in one of AHA-Bachelor of Arts Honours & AHMS-Bachelor Media Studies Honours.
Incompatible subjects MST5PGC
|Resource Type||Title||Resource Requirement||Author and Year||Publisher|
|Readings||From public service broadcasting to public service media:Ripe@2007,||Recommended||Lowe, G. F. and Bardoel, J. (eds)||NORDICOM 2008|
|Readings||Public service broadcasting in the age of globalization,||Recommended||Banerjee, I. and Seneviratne, K. (eds)||ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006|
|Readings||Reinventing public serfice television for the digital future||Recommended||Debrett M 2010||BRISTOL: INTELLECT|
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