mkt5mma marketing management
MARKETING MANAGEMENT
MKT5MMA
2014
Credit points: 15
Subject outline
In this subject students will learn to develop an ability to understand and interpret the role of marketing management in a business setting. Issues relating to market orientation are examined across a variety of different industry sectors and explicated in terms of contemporary marketing theory and practice. The key components of the marketing management planning and control process are outlined, including analysis of the marketing environment; marketing strategy formulation the the design and implementation of the marketing plan, including decisions relating to the marketing mix.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorOuti Niininen
Available to Study Abroad StudentsYes
Subject year levelYear Level 5 - Masters
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditions The La Trobe Business School has an expectation of 80% attendance in all lectures. The University reserves the right to offer this subject in other modes including seminars, lectures, and block mode or modes using electronic technologies. When offered in different modes, assessment schemes may also be varied.
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Management, 13th Ed | Prescribed | Kotler, P. and Keller, K.L, 2008 | PRENTICE HALL |
Subject options
Select to view your study options…
City Campus, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorJoan Grainger
Class requirements
SeminarWeek: 10 - 15
Three 3.0 hours seminar per week on weekdays during the day from week 10 to week 15 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| class tests totalling 2.5 hours | 40 | |
| one 2,500-word individual major assignment | 40 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 |
City Campus, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorJoan Grainger
Class requirements
SeminarWeek: 31 - 35
Three 3.0 hours seminar per week on weekdays during the day from week 31 to week 35 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| class tests totalling 2.5 hours | 40 | |
| one 2,500-word individual major assignment | 40 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 |
Melbourne, 2014, Week 12-16, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorOuti Niininen
Class requirements
SeminarWeek: 12 - 16
Three 3.0 hours seminar per week on weekdays during the day from week 12 to week 16 and delivered via face-to-face.
"block mode for 5 weeks commencing third week of semester"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| class tests totalling 2.5 hours | 40 | |
| one 2,500-word individual major assignment | 40 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 |
Melbourne, 2014, Week 33-42, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorOuti Niininen
Class requirements
SeminarWeek: 33 - 37
Three 3.0 hours seminar per week on weekdays during the day from week 33 to week 37 and delivered via face-to-face.
"Block mode delivery for 5 weeks commecning week 2 of semester"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| class tests totalling 2.5 hours | 40 | |
| one 2,500-word individual major assignment | 40 | |
| one group class presentation/case study analysis | 1000-words equivalent per student | 20 |