mkt3sus marketing for sustainability
MARKETING FOR SUSTAINABILITY
MKT3SUS
2014
Credit points: 15
Subject outline
In this subject, students will explore how marketing mix decisions influence environmental outcomes. The traditional "4Ps" of marketing (i.e. Product, Price, Promotion and Place) form the framework for this subject. In particular, this subject will take both a theory and research perspective and reflect on recent marketing developments in society.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorClare D'Souza
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisites MKT1MDP
Incompatible subjects MKT2ENV
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Readings and cases in sustainable Marketing | Prescribed | D'Souza, Clare,Taghian, M.,and Polonsky M | TILDE UNIVERSITY PRESS |
Subject options
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Albury-Wodonga, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via video conference.
"supported by local tutor"
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour mid-semester test | 20 | |
one 2-hour final examination | 60 | |
one group report | 1,000-words per student | 20 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorClare D'Souza
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour mid-semester test | 20 | |
one 2-hour final examination | 60 | |
one group report | 1,000-words per student | 20 |