MARKETING FOR SUSTAINABILITY

MKT3SUS

2014

Credit points: 15

Subject outline

In this subject, students will explore how marketing mix decisions influence environmental outcomes. The traditional "4Ps" of marketing (i.e. Product, Price, Promotion and Place) form the framework for this subject. In particular, this subject will take both a theory and research perspective and reflect on recent marketing developments in society.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Clare D'Souza

Available to Study Abroad Students: Yes

Subject year level: Year Level 3 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: MKT1MDP

Incompatible subjects: MKT2ENV

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Readings and cases in sustainable Marketing	Prescribed	D'Souza, Clare,Taghian, M.,and Polonsky M	TILDE UNIVERSITY PRESS

Albury-Wodonga, 2014, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Clare D'Souza

Class requirements

LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via video conference.
"supported by local tutor"

TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 1-hour mid-semester test		20
one 2-hour final examination		60
one group report	1,000-words per student	20

Melbourne, 2014, Semester 1, Day