MARKETING FOR SUSTAINABILITY

MKT3SUS

2014

Credit points: 15

Subject outline

In this subject, students will explore how marketing mix decisions influence environmental outcomes. The traditional "4Ps" of marketing (i.e. Product, Price, Promotion and Place) form the framework for this subject. In particular, this subject will take both a theory and research perspective and reflect on recent marketing developments in society.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjects MKT2ENV

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsReadings and cases in sustainable MarketingPrescribedD'Souza, Clare,Taghian, M.,and Polonsky MTILDE UNIVERSITY PRESS

Subject options

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Start date between: and    Key dates

Albury-Wodonga, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via video conference.
"supported by local tutor"

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester test20
one 2-hour final examination60
one group report1,000-words per student20

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester test20
one 2-hour final examination60
one group report1,000-words per student20