INTERNATIONAL MARKETING STUDY TOUR

MKT3MST

2014

Credit points: 15

Subject outline

The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad StudentsNo

Subject year levelYear Level 3 - UG

Exchange StudentsNo

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsChina uncovered: what you need to know to do business in ChinaPrescribedStory, J.PEARSON EDUCATION, 2010

Subject options

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Start date between: and    Key dates

Melbourne, 2014, Week 45-51, Day

Overview

Online enrolmentNo

Maximum enrolment size30

Enrolment information constrained by available industry placements Selection based on academic merit

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture Week: 45 - 51
One 4.0 hours lecture per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.

WorkShop Week: 45 - 51
One 3.0 hours workshop per study period on weekdays during the day from week 45 to week 51 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 4,000-word international marketing plan90
one 800-word reflective journal10