The subject uses China as an overseas destination and an example of a developing market while considering market entry and marketing strategies appropriate for China. During the study tour, the students will visit government and private organisations, as well as visits to joint-venture companies operating in China. Students will have the opportunity to meet senior executives within international markets who will provide valuable insights into conducting international business and formulating marketing strategies Generic skills will be developed that will allow students to be able to better operate in an international business environment. The course will be taught out of normal teaching weeks with a pre-departure session on Bundoora campus followed by a visit to the country itself, as well as a follow-up debriefing on return

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Readings