mkt3imk international marketing

INTERNATIONAL MARKETING

MKT3IMK

2014

Credit points: 15

Subject outline

This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing imperative, analysis of foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorAndrew Gilmore

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsInternational Marketing: an Asia-Pacific approach, 2EPrescribedCateora, P., Taghian, M., Mort, G., Weerawardena, J., D'Souza, C. and John GrahamMCGRAW-HILL, MELBOURNE 2012

Subject options

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Start date between: and    Key dates

Albury-Wodonga, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

LectureWeek: 31 - 43
One 3.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWenbin Guo

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

France, 2014, Week 02-11, Distance Education

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

LectureWeek: 02 - 11
One 3.0 hours lecture other recurrence on weekdays during the day from week 02 to week 11 and delivered via distance education.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Melbourne, 2014, Summer semester, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTariq Halimi

Class requirements

LectureWeek: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

TutorialWeek: 02 - 07
One 2.0 hours tutorial per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Shepparton, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

LectureWeek: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Sydney, 2014, ACN Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

LectureWeek: 28 - 39
One 3.0 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Sydney, 2014, ACN Summer Semester, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10

Vietnam, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
mid-semester test15
one 2- hour final examination50
one group assignment1000-words per student25
one individual 20-minute seminar presentation and participation10