INTERNATIONAL MARKETING
MKT3IMK
2014
Credit points: 15
Subject outline
This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing imperative, analysis of foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Andrew Gilmore
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: N/A
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | International Marketing: an Asia-Pacific approach, 2E | Prescribed | Cateora, P., Taghian, M., Mort, G., Weerawardena, J., D'Souza, C. and John Graham | MCGRAW-HILL, MELBOURNE 2012 |
Albury-Wodonga, 2014, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Lamb
Class requirements
LectureWeek: 31 - 43
One 3.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Bendigo, 2014, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Wenbin Guo
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
France, 2014, Week 02-11, Distance Education
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Lamb
Class requirements
LectureWeek: 02 - 11
One 3.0 hours lecture other recurrence on weekdays during the day from week 02 to week 11 and delivered via distance education.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Melbourne, 2014, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Melbourne, 2014, Summer semester, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Tariq Halimi
Class requirements
LectureWeek: 02 - 07
Two 2.0 hours lecture per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
TutorialWeek: 02 - 07
One 2.0 hours tutorial per week on weekdays during the day from week 02 to week 07 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Shepparton, 2014, Semester 2, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Andrew Gilmore
Class requirements
LectureWeek: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Sydney, 2014, ACN Semester 2, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Lamb
Class requirements
LectureWeek: 28 - 39
One 3.0 hours lecture per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Sydney, 2014, ACN Summer Semester, Day
Overview
Online enrolment: No
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Lamb
Class requirements
LectureWeek: 45 - 05
One 3.0 hours lecture other recurrence on weekdays during the day from week 45 to week 05 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Peter Lamb
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| mid-semester test | 15 | |
| one 2- hour final examination | 50 | |
| one group assignment | 1000-words per student | 25 |
| one individual 20-minute seminar presentation and participation | 10 |