ADVERTISING AND SALES PROMOTION

MKT3ADV

2014

Credit points: 15

Subject outline

Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practises in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorRoman Peretiatko

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsAdvertising principles and practicePrescribedWells, Et al.2ND AUSTRALASIAN EDN. PEARSON, 2011

Subject options

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Start date between: and    Key dates

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
1-hour multiple choice test10
Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation)1,000-words per student40
one 2-hour final examination50