mkt3adv advertisin and sales promotion
ADVERTISING AND SALES PROMOTION
MKT3ADV
2014
Credit points: 15
Subject outline
Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practises in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorRoman Peretiatko
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Advertising principles and practice | Prescribed | Wells, Et al. | 2ND AUSTRALASIAN EDN. PEARSON, 2011 |
Subject options
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Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRoman Peretiatko
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 1-hour multiple choice test | 10 | |
| Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation) | 1,000-words per student | 40 |
| one 2-hour final examination | 50 |