ADVERTISING AND SALES PROMOTION
Credit points: 15
Students are exposed to the role of advertising in a free economy, and how it impacts the media of mass communications. Students learn about advertising appeals, product and market research, selection of media, testing of advertising effectiveness and the advertising profession. In this subject, students will focus on advanced concepts and practises in advertising and sales promotion consistent which will provide skills essential to graduates in their future professional career.
FacultyFaculty of Business, Economics and Law
Subject Co-ordinatorRoman Peretiatko
Available to Study Abroad StudentsYes
Subject year levelYear Level 3 - UG
|Resource Type||Title||Resource Requirement||Author and Year||Publisher|
|Readings||Advertising principles and practice||Prescribed||Wells, Et al.||2ND AUSTRALASIAN EDN. PEARSON, 2011|
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Melbourne, 2014, Semester 1, Day
Maximum enrolment sizeN/A
Subject Instance Co-ordinatorRoman Peretiatko
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
|1-hour multiple choice test||10|
|Sales Promotion Campaign (Group Assignment) 30% (for report) and 10% (for presentation)||1,000-words per student||40|
|one 2-hour final examination||50|