mkt2sma services marketing
SERVICES MARKETING
MKT2SMA
2014
Credit points: 15
Subject outline
Service industries are rapidly emerging as the most dominant force in most world economies, including Australia. In developed economies up to 75% of the labour force, 75% of the GNP and 45% of an average family's budget are accounted for by services. Services (both commercial and not-for-profit)possess several unique characteristics that require a distinctive approach to marketing strategy- both in its development and execution. Topics include: how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty and create a healthy service culture within the firm.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorAndrew Gilmore
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
PrerequisitesN/A
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
Resource Type | Title | Resource Requirement | Author and Year | Publisher |
---|---|---|---|---|
Readings | Be: Services marketing: An Asia Pacific and Australian Perspective | Prescribed | Lovelock, C.H., Patterson, P.G. & Wirtz J., 2007 | 5TH EDN., PEARSON EDUCATION AUSTRALIA, 2011 |
Readings | Services marketing | Recommended | Hoffman, K., Bateson, J.E., Elliott, G., Birch, D. | CENGAGE LEARNING, 2010 |
Subject options
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Bendigo, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorMarthin Nanere
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour multiple choice test | 15 | |
one 2-hour final examination | 60 | |
one team research project | 2,000-words per student | 25 |
Melbourne, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour multiple choice test | 15 | |
one 2-hour final examination | 60 | |
one team research project | 2,000-words per student | 25 |
Shepparton, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPhilip Trebilcock
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour multiple choice test | 15 | |
one 2-hour final examination | 60 | |
one team research project | 2,000-words per student | 25 |
Sydney, 2014, ACN Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
LectureWeek: 28 - 39
One 3.0 hours lecture other recurrence on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour multiple choice test | 15 | |
one 2-hour final examination | 60 | |
one team research project | 2,000-words per student | 25 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorAndrew Gilmore
Class requirements
LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
Assessment element | Comments | % |
---|---|---|
one 1-hour multiple choice test | 15 | |
one 2-hour final examination | 60 | |
one team research project | 2,000-words per student | 25 |