MARKETING COMMUNICATIONS AND PUBLIC RELATIONS

MKT2MPR

2014

Credit points: 15

Subject outline

An understanding of the role of integrated marketing communications in the total marketing mix is provided, with the particular roles of advertising, public relations, personal selling, sales promotion, direct marketing and internet marketing being explored and evaluated. Emphasis is placed on the practical skills of writing and marketing communications plans, as well as understanding the key strategic issues involved in their development.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Roman Peretiatko

Available to Study Abroad Students: Yes

Subject year level: Year Level 2 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Advertising and promotion	Prescribed	Belch, G. and Belch, M.	9TH EDN. MC GRAW-HILL, 2012

Bendigo, 2014, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Philip Trebilcock

Class requirements

LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 1-hour mid-semester multiple choice test		10
one 2,500-word assignment		20
one 2-hour final examination		70

Melbourne, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Roman Peretiatko

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 1-hour mid-semester test		10
one 4,000-word group project	approximately 1,000 words per student	20
one 2-hour final examination		70

Sydney, 2014, ACN Semester 1, Day

Overview

Online enrolment: No

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Philip Trebilcock

Class requirements

LectureWeek: 11 - 22
One 2.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

TutorialWeek: 12 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 12 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 1-hour mid-semester test		10
one 4,000-word group project	approximately 1,000 words per student	20
one 2-hour final examination		70

Vietnam, 2014, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Philip Trebilcock

Class requirements

LectureWeek: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 1-hour mid-semester test		10
one 4,000-word group project	approximately 1,000 words per student	20
one 2-hour final examination		70

Vietnam, 2014, Semester 2, Day

Overview

Online enrolment: No

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Philip Trebilcock

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 1-hour mid-semester test		10
one 4,000-word group project	approximately 1,000 words per student	20
one 2-hour final examination		70