MARKETING COMMUNICATIONS AND PUBLIC RELATIONS

MKT2MPR

2014

Credit points: 15

Subject outline

An understanding of the role of integrated marketing communications in the total marketing mix is provided, with the particular roles of advertising, public relations, personal selling, sales promotion, direct marketing and internet marketing being explored and evaluated. Emphasis is placed on the practical skills of writing and marketing communications plans, as well as understanding the key strategic issues involved in their development.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorRoman Peretiatko

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsAdvertising and promotionPrescribedBelch, G. and Belch, M.9TH EDN. MC GRAW-HILL, 2012

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester multiple choice test10
one 2,500-word assignment20
one 2-hour final examination70

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorRoman Peretiatko

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester test10
one 4,000-word group projectapproximately 1,000 words per student20
one 2-hour final examination70

Sydney, 2014, ACN Semester 1, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Lecture Week: 11 - 22
One 2.0 hours lecture per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Tutorial Week: 12 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 12 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester test10
one 4,000-word group projectapproximately 1,000 words per student20
one 2-hour final examination70

Vietnam, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture other recurrence on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester test10
one 4,000-word group projectapproximately 1,000 words per student20
one 2-hour final examination70

Vietnam, 2014, Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPhilip Trebilcock

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 1-hour mid-semester test10
one 4,000-word group projectapproximately 1,000 words per student20
one 2-hour final examination70