mkt2elm electronic marketing
ELECTRONIC MARKETING
MKT2ELM
2014
Credit points: 15
Subject outline
This subject aims to develop and extend the theory and practice of marketing and marketing management to electronic technologies. Students will have an opportunity to apply skills learned in this subject by combining the technical aspects of electronic technologies to the marketing interface of business.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorPeter Lamb
Available to Study Abroad StudentsNo
Subject year levelYear Level 2 - UG
Exchange StudentsNo
Subject particulars
Subject rules
Prerequisites MKT1MDP
Co-requisitesN/A
Incompatible subjects MKT3ELM
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | E-Marketing 6th ed | Prescribed | Judy Strauss and Raymond Frost | PEARSON 2012 |
Subject options
Select to view your study options…
Albury-Wodonga, 2014, Semester 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
Scheduled Online ClassWeek: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Module Quizzes | 30 | |
| Discussion Fora | 10 | |
| Individual or Group (2-4 students per group): 2500 words | Electronic Marketing Assignment and prototype Website: | 60 |
Bendigo, 2014, Semester 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
Scheduled Online ClassWeek: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Module Quizzes | 30 | |
| Discussion Fora | 10 | |
| Individual or Group (2-4 students per group): 2500 words | Electronic Marketing Assignment and prototype Website: | 60 |
Melbourne, 2014, Semester 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
Scheduled Online ClassWeek: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Module Quizzes | 30 | |
| Discussion Fora | 10 | |
| Individual or Group (2-4 students per group): 2500 words | Electronic Marketing Assignment and prototype Website: | 60 |
Mildura, 2014, Semester 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
Scheduled Online ClassWeek: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Module Quizzes | 30 | |
| Discussion Fora | 10 | |
| Individual or Group (2-4 students per group): 2500 words | Electronic Marketing Assignment and prototype Website: | 60 |
Shepparton, 2014, Semester 1, Online
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
Scheduled Online ClassWeek: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"
Assessments
| Assessment element | Comments | % |
|---|---|---|
| Module Quizzes | 30 | |
| Discussion Fora | 10 | |
| Individual or Group (2-4 students per group): 2500 words | Electronic Marketing Assignment and prototype Website: | 60 |
Sydney, 2014, ACN Semester 2, Day
Overview
Online enrolmentNo
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
LectureWeek: 28 - 39
One 2.0 hours lecture other recurrence on weekdays during the day from week 28 to week 39 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 3,000-word group assignment;2-4 students per group | 700-words per student | 40 |
| one 3-hour final examination | 60 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorPeter Lamb
Class requirements
LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 3,000-word group assignment;2-4 students per group | 700-words per student | 40 |
| one 3-hour final examination | 60 |