ELECTRONIC MARKETING

MKT2ELM

2014

Credit points: 15

Subject outline

This subject aims to develop and extend the theory and practice of marketing and marketing management to electronic technologies. Students will have an opportunity to apply skills learned in this subject by combining the technical aspects of electronic technologies to the marketing interface of business.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorPeter Lamb

Available to Study Abroad StudentsNo

Subject year levelYear Level 2 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites MKT1MDP

Co-requisitesN/A

Incompatible subjects MKT3ELM

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsE-Marketing 6th edPrescribedJudy Strauss and Raymond FrostPEARSON 2012

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2014, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Scheduled Online Class Week: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"

Assessments

Assessment elementComments%
Module Quizzes30
Discussion Fora10
Individual or Group (2-4 students per group): 2500 wordsElectronic Marketing Assignment and prototype Website:60

Bendigo, 2014, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Scheduled Online Class Week: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"

Assessments

Assessment elementComments%
Module Quizzes30
Discussion Fora10
Individual or Group (2-4 students per group): 2500 wordsElectronic Marketing Assignment and prototype Website:60

Melbourne, 2014, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Scheduled Online Class Week: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"

Assessments

Assessment elementComments%
Module Quizzes30
Discussion Fora10
Individual or Group (2-4 students per group): 2500 wordsElectronic Marketing Assignment and prototype Website:60

Mildura, 2014, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Scheduled Online Class Week: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"

Assessments

Assessment elementComments%
Module Quizzes30
Discussion Fora10
Individual or Group (2-4 students per group): 2500 wordsElectronic Marketing Assignment and prototype Website:60

Shepparton, 2014, Semester 1, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Scheduled Online Class Week: 10 - 22
One 3.0 hours scheduled online class other recurrence on any day including weekend during the day from week 10 to week 22 and delivered via online.
"Students should access all learning materials from LMS site. Please note there are no formal classes for this subject"

Assessments

Assessment elementComments%
Module Quizzes30
Discussion Fora10
Individual or Group (2-4 students per group): 2500 wordsElectronic Marketing Assignment and prototype Website:60

Sydney, 2014, ACN Semester 2, Day

Overview

Online enrolmentNo

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Lecture Week: 28 - 39
One 2.0 hours lecture other recurrence on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 3,000-word group assignment;2-4 students per group700-words per student40
one 3-hour final examination60

Vietnam, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPeter Lamb

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 3,000-word group assignment;2-4 students per group700-words per student40
one 3-hour final examination60