mkt2bbm brands and brand management

BRANDS AND BRAND MANAGEMENT

MKT2BBM

2014

Credit points: 15

Subject outline

In this subject students will develop the concept of a product as well as the concept of the Brand and role of the Product or Brand Manager. The subject will provide skills essential to graduates in their future professional career.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Learning resources

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsStrategic brand management: building measuring and managing brand equity and best practice casesPrescribedKeller, K.L.PEARSON EDUCATION

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination40
one case studyindividual 10 minute oral presentation and 1,000-word report25
one group assignment; 4-5 students per group1,000-words per student35

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2-hour final examination40
one case studyindividual 10 minute oral presentation and 1,000-word report25
one group assignment; 4-5 students per group1,000-words per student35