BRANDS AND BRAND MANAGEMENT

MKT2BBM

2014

Credit points: 15

Subject outline

In this subject students will develop the concept of a product as well as the concept of the Brand and role of the Product or Brand Manager. The subject will provide skills essential to graduates in their future professional career.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Marthin Nanere

Available to Study Abroad Students: Yes

Subject year level: Year Level 2 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Strategic brand management: building measuring and managing brand equity and best practice cases	Prescribed	Keller, K.L.	PEARSON EDUCATION

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Marthin Nanere

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 31 - 43
One 1.0 hours tutorial other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 2-hour final examination		40
one case study	individual 10 minute oral presentation and 1,000-word report	25
one group assignment; 4-5 students per group	1,000-words per student	35

Melbourne, 2014, Semester 2, Day