This subject examines strategic management, focusing on how top management and organisational leaders develop and implement strategies in diverse organisational contexts. It focuses on the techniques applied to gain competitive advantage, and the decisions and actions taken to guide the firm in competitive environments. The subject is taught within the Positioning School framework. Key topics in strategic management include: industry and competitor analysis; generic strategies; the resource based view of the firm; resources, capabilities and core competencies; diversification and integration; international business strategy; and organisational structure, control and change.

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