Credit points: 15

Subject outline

This subject aims to develop leaders in sport through introducing students to strategic issues in the management of the relationship between sport organisations or athletes and the media, including the selection of appropriate strategies in promoting the achievements of sport organisations and athletes, critically evaluate the best ways to manage the reputation and image of sport organisations or individual athletes during a crisis or scandal and to critically interpret how sport and athletes are represented in the media and be aware of the ways in which the media will seek to use those athletes

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorMatthew Nicholson

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules



Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

City Campus, 2014, Week 18-19, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMatthew Nicholson

Class requirements

Seminar Week: 18 - 19
Four 8.0 hours seminar per study period on any day including weekend during the day from week 18 to week 19 and delivered via blended.
"This subject will be delivered inblended mode of delivery, including intensive blocks, such as a week, two days either side of a weekend (total 4 days) or two consecutive weekends"


Assessment elementComments%
Case Study exercises60
Sport Crisis Strategy40