Credit points: 15

Subject outline

This subject aims to develop leaders in sport through introducing students to strategic issues in examining and discussing the role that marketing, specifically branding, sponsorship and promotion, plays in the generation of revenue for sport organisations and events; identifying and selecting strategic partners to develop, promote and strengthen the sport organisation's brand; assessing the appropriateness and evaluating the success of common promotional strategies for sport products and events; developing strategies for cultivating and managing relationships with key brand partners, and applying branding, sponsorship and promotional theory to the sport industry.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorEmma Sherry

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules



Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Subject options

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Start date between: and    Key dates

City Campus, 2014, Week 41-44, Day


Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorEmma Sherry

Class requirements

Seminar Week: 41 - 42
Four 8.0 hours seminar per study period on any day including weekend during the day from week 41 to week 42 and delivered via blended.
"This subject will be delivered inblended mode of delivery, including intensive blocks, such as a week, two days either side of a weekend (total 4 days) or two consecutive weekends."


Assessment elementComments%
Case Study exercises60
Sport Brand Strategy40