SPORT MEDIA

MGT2SME

2014

Credit points: 15

Subject outline

This subject examines the historical development of the relationship between sport and the media: the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. Students will an understanding of the nature of the sport media nexus, develop the skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorAnthony Kerr

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsSport and the Media: Managing the Nexus,PrescribedNicholson, M.,BUTTERWORTH-HEINEMANN, 2007

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAnthony Kerr

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 3,000-word portfolioPortfolio to include a media release, fact sheet, media advisory, media plan and media guide.50
one 500-word written assignment10
online exercises40

Melbourne, 2014, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAnthony Kerr

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 3,000-word portfolioPortfolio to include a media release, fact sheet, media advisory, media plan and media guide.50
one 500-word written assignment10
online exercises40