SPORT MEDIA

MGT2SME

2014

Credit points: 15

Subject outline

This subject examines the historical development of the relationship between sport and the media: the commercial relationship between the two, government regulation, the production of sport media tests and crisis media management. Students will an understanding of the nature of the sport media nexus, develop the skills to manage the media promotion and coverage of sport organisations, and receive a comprehensive introduction to the relationship between sport and the media within a sport management context.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Anthony Kerr

Available to Study Abroad Students: Yes

Subject year level: Year Level 2 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: N/A

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Sport and the Media: Managing the Nexus,	Prescribed	Nicholson, M.,	BUTTERWORTH-HEINEMANN, 2007

Bendigo, 2014, Semester 1, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Anthony Kerr

Class requirements

LectureWeek: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

TutorialWeek: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 3,000-word portfolio	Portfolio to include a media release, fact sheet, media advisory, media plan and media guide.	50
one 500-word written assignment		10
online exercises		40

Melbourne, 2014, Semester 1, Day