SPORT MARKETING

MGT1SMK

2014

Credit points: 15

Subject outline

This subject examines the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. The Special nature of the sport market will be explored, including, understanding the sport consumer. Students will gain skills in the preparation of sport marketing plans and the subject will enable students to develop an appreciation of the marketing tools as they apply to the sport market.

Faculty: Faculty of Business, Economics and Law

Credit points: 15

Subject Co-ordinator: Paul Emery

Available to Study Abroad Students: Yes

Subject year level: Year Level 1 - UG

Exchange Students: Yes

Subject particulars

Subject rules

Prerequisites: N/A

Co-requisites: N/A

Incompatible subjects: THS3SMS,THS2SMK

Equivalent subjects: N/A

Special conditions: N/A

Learning resources

Readings

Resource Type	Title	Resource Requirement	Author and Year	Publisher
Readings	Strategic Sport Marketing	Prescribed	Shilbury, D., Westerbeck, H., Quick, S. Funk, D and Karg, A.	4TH EDN. CROWS NEST, ALLEN & UNWIN, 2014

Bendigo, 2014, Semester 2, Day

Overview

Online enrolment: Yes

Maximum enrolment size: N/A

Enrolment information:

Subject Instance Co-ordinator: Kiera Staley

Class requirements

LectureWeek: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

TutorialWeek: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment element	Comments	%
one 2,000-word project		20
one 5,000-word group project		40
online quizzes		40

Melbourne, 2014, Semester 2, Day