SPORT MARKETING

MGT1SMK

2014

Credit points: 15

Subject outline

This subject examines the marketing of sporting organisations (professional and amateur), sport codes, players/athletes and sports events. The Special nature of the sport market will be explored, including, understanding the sport consumer. Students will gain skills in the preparation of sport marketing plans and the subject will enable students to develop an appreciation of the marketing tools as they apply to the sport market.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorPaul Emery

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects THS3SMS,THS2SMK

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsStrategic Sport MarketingPrescribedShilbury, D., Westerbeck, H., Quick, S. Funk, D and Karg, A.4TH EDN. CROWS NEST, ALLEN & UNWIN, 2014

Subject options

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Start date between: and    Key dates

Bendigo, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKiera Staley

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 32 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 32 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2,000-word project20
one 5,000-word group project40
online quizzes40

Melbourne, 2014, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Emery

Class requirements

Lecture Week: 31 - 43
One 2.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
one 2,000-word project20
one 5,000-word group project40
online quizzes40