Journalists do not operate in a vacuum. They perform their work for media companies which are trying to survive or at least reinvent themselves in an era of dramatic change. Commerical and other influences impact on what stories are covered, how they are covered and how much prominence they receive. Specific areas students will cover include: role and history of sport media, the role of the media in enhancing the value of sport sponsorship; the links between sports and nationalism; gender issues; the coverage of drugs in sport and ethics in sport media. Students will also examine the cultural side of the sport media, including the cultural status of sport stars.

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