The subject begins by situating research methodology within an historical context such that the previously hard boundary between qualitative and quantitative methods is appreciated. The focus of the subject is on social and behavioural research as it relates to research in Business and Management Information Systems. The central role of the research question and its link to the development of a conceptual model, research objectives and methodology are given extensive coverage. A range of quantitative and qualitative methods are introduced. Students who complete this subject will understand the key principles of research design and the challenges it presents. They will possess the necessary skills to evaluate research in a commercial and academic settings.

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