bus2mmb managing m media in bus.
MANAGING MULTIMEDIA IN BUSINESS AND EVENTS
BUS2MMB
2014
Credit points: 15
Subject outline
Multimedia is more than just technology instead it represents a very powerful way to educate, entertain and inform. It is now widely incorporated in a range of activities from staff training through to marketing. However, one of the greatest influences on the uptake of multimedia in business has been the internet and, as a result, an increasing number of businesses are becoming involved. This subject has two major aims. It introduces students to the underlying theories of multimedia, particularly in relation to design considerations as they relate to human-computer interaction. It looks at the management of multimedia within the business context, in particular, focusing on how implementation projects can be effectively controlled.
FacultyFaculty of Business, Economics and Law
Credit points15
Subject Co-ordinatorRajiv Khosla
Available to Study Abroad StudentsYes
Subject year levelYear Level 2 - UG
Exchange StudentsYes
Subject particulars
Subject rules
Prerequisites BUS1MIS or BUS1BAN
Co-requisitesN/A
Incompatible subjectsN/A
Equivalent subjectsN/A
Special conditionsN/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Multimedia: Making it Work (7th Edition) | Prescribed | Tay Vaughan | MCGRAW-HILL (2007) |
| Readings | Designing interactive systems: People, activities, contexts, technologies | Recommended | Benyon, D., Turner, P. and Turner, S. | ADDISON-WESLEY: HARLOE, UK (2005) |
| Readings | Interactive design: Beyond human computer interaction | Recommended | Preece, J., Rogers, Y. and Sharp, H. | NEW YORK: WILEY, 2002 |
Subject options
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Melbourne, 2014, Semester 2, Day
Overview
Online enrolmentYes
Maximum enrolment sizeN/A
Enrolment information
Subject Instance Co-ordinatorRajiv Khosla
Class requirements
Laboratory ClassWeek: 31 - 43
One 2.0 hours laboratory class other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
LectureWeek: 31 - 43
One 1.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| one 1,500-word theory assignment | 40 | |
| one 2,500-word practical assignment | 60 |