MARKETING
BUA5MKG
2014
Credit points: 15
Subject outline
This subject provides an introduction to the theory and practice of marketing from a critical marketing management perspective. Particular emphasis is placed on understanding the marketing concept and the associated strategic and tactical frameworks that give rise to marketing plans. The learning experience embedded in the curriculum is designed to develop both the communicative competence and critical professionalism skills of participants, with a view to building a foundation for future self directed learning and professional development in marketing practice.
Faculty: Faculty of Business, Economics and Law
Credit points: 15
Subject Co-ordinator: Elspeth Frew
Available to Study Abroad Students: Yes
Subject year level: Year Level 5 - Masters
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Learning resources
Readings
| Resource Type | Title | Resource Requirement | Author and Year | Publisher |
|---|---|---|---|---|
| Readings | Marketing Strategy Text and Cases | Prescribed | Ferrell O.C., Hartline, M.D., 2014 | CENGAGE (SOUTH WESTERN) |
| Readings | Marketing Principles Asia Pacific Edition. | Recommended | Pride and Ferrell et al., 2012 | CENGAGE, |
City Campus, 2014, Semester 1, Night
Overview
Online enrolment: Yes
Maximum enrolment size: 60
Enrolment information: Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60
Subject Instance Co-ordinator: Joan Grainger
Class requirements
SeminarWeek: 10 - 22
One 3.0 hours seminar other recurrence on weekdays at night from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 1.25 hours final in class test | 30 | |
| One 2,500 word individual paper | 30 | |
| One group assignment: 5000 words: 1250 per person (4 students per group) | 30 | |
| One group presentation: 5 mins per person (4 students per group) | 10 |
City Campus, 2014, Semester 2, Night
Overview
Online enrolment: Yes
Maximum enrolment size: 60
Enrolment information: Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60
Subject Instance Co-ordinator: Joan Grainger
Class requirements
SeminarWeek: 31 - 43
One 3.0 hours seminar other recurrence on weekdays at night from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 1.25 hours final in class test | 30 | |
| One 2,500 word individual paper | 30 | |
| One group assignment: 5000 words: 1250 per person (4 students per group) | 30 | |
| One group presentation: 5 mins per person (4 students per group) | 10 |
Vietnam, 2014, Semester 1, Day
Overview
Online enrolment: Yes
Maximum enrolment size: 60
Enrolment information: Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60
Subject Instance Co-ordinator: Clare D'Souza
Class requirements
LectureWeek: 10 - 22
One 3.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 1.25 hours final in class test | 30 | |
| One 2,500 word individual paper | 30 | |
| One group assignment: 5000 words: 1250 per person (4 students per group) | 30 | |
| One group presentation: 5 mins per person (4 students per group) | 10 |
Vietnam, 2014, Semester 2, Day
Overview
Online enrolment: No
Maximum enrolment size: 60
Enrolment information: Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60
Subject Instance Co-ordinator: Elspeth Frew
Class requirements
LectureWeek: 31 - 43
One 3.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 1.25 hours final in class test | 30 | |
| One 2,500 word individual paper | 30 | |
| One group assignment: 5000 words: 1250 per person (4 students per group) | 30 | |
| One group presentation: 5 mins per person (4 students per group) | 10 |
Vietnam, 2014, Week 09-18, Day
Overview
Online enrolment: No
Maximum enrolment size: 60
Enrolment information: Hanoi University agreement stipulates a maximum of 60 students Cohort recruitment is capped at 60
Subject Instance Co-ordinator: Clare D'Souza
Class requirements
LectureWeek: 09 - 18
One 3.0 hours lecture per week on any day including weekend during the day from week 09 to week 18 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % |
|---|---|---|
| 1.25 hours final in class test | 30 | |
| One 2,500 word individual paper | 30 | |
| One group assignment: 5000 words: 1250 per person (4 students per group) | 30 | |
| One group presentation: 5 mins per person (4 students per group) | 10 |