BUSINESS ANALYSIS AND MODELLING

BUA5BAM

2014

Credit points: 15

Subject outline

This subject aims to provide you with a strong foundation in quantitative skills for effective managerial decision-making. Throughout the subject the emphasis will be continually on two main areas: learning conceptual knowledge through modelling and problem-solving (using manual and computer application software) and critical thinking through application of these models in case analysis and discussion. Quantitative techniques and concepts have had a dramatic impact on managerial decision-making in finance, marketing and operations by assisting the manager in the process of making scientific, informed and rational decisions. It is common for decision makers in the modern business world to be overwhelmed by the vast amounts of data that accumulate on customers, products, markets and internal operations. It is therefore important that they familiarize themselves and become comfortable and competent in data analysis and modelling tools.

FacultyFaculty of Business, Economics and Law

Credit points15

Subject Co-ordinatorKok-Boon Oh

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Students must be enrolled in LMMBA or HZMBHA or LMMBAH or LMMBAA or LZFABA to do this subject.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsQuantitative Analysis for ManagementPrescribedRender, B., Stair, R.M. and Hanna, M.E.11TH EDN, PEARSON EDUCATION INTERNATIONAL, 2009.

Subject options

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Start date between: and    Key dates

City Campus, 2014, Semester 1, Night

Overview

Online enrolmentYes

Maximum enrolment size60

Enrolment information Hanoi University agreement stipulates maximum of 60 students Cohort recruitment is capped at 60

Subject Instance Co-ordinatorKok-Boon Oh

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on any day including weekend at night from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments%
2 hour final examination40
Group research assignment (5000 words, 2,500 per student, 2 students per group)40
Individual in-class case study presentation (10 mins)10
Individual in-class written and oral problem solving exercise10

City Campus, 2014, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment size60

Enrolment information Hanoi University agreement stipulates maximum of 60 students Cohort recruitment is capped at 60

Subject Instance Co-ordinatorKok-Boon Oh

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on any day including weekend at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments%
2 hour final examination40
Group research assignment (5000 words, 2,500 per student, 2 students per group)40
Individual in-class case study presentation (10 mins)10
Individual in-class written and oral problem solving exercise10

Vietnam, 2014, Week 25-32, Day

Overview

Online enrolmentNo

Maximum enrolment size60

Enrolment information Hanoi University agreement stipulates maximum of 60 students Cohort recruitment is capped at 60

Subject Instance Co-ordinatorKok-Boon Oh

Class requirements

Seminar Week: 25 - 32
One 3.0 hours seminar other recurrence on weekdays during the day from week 25 to week 32 and delivered via face-to-face.

Assessments

Assessment elementComments%
2 hour final examination40
Group research assignment (5000 words, 2,500 per student, 2 students per group)40
Individual in-class case study presentation (10 mins)10
Individual in-class written and oral problem solving exercise10