STRATEGIC COMMUNICATION AGENCY C
STC3SAC
2018
Credit points: 15
Subject outline
This extension of the first semester STC3AAP-A provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.
School: School of Humanities & Social Sciences
Credit points: 15
Subject Co-ordinator: Mark Civitella
Available to Study Abroad Students: Yes
Subject year level: Year Level 3 - UG
Exchange Students: Yes
Subject particulars
Subject rules
Prerequisites: STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR
Co-requisites: N/A
Incompatible subjects: N/A
Equivalent subjects: N/A
Special conditions: N/A
Graduate capabilities & intended learning outcomes
01. Appication of ethical practice.
- Activities:
- Treatment of all parties to plans in an appropriate manner.
- Related graduate capabilities and elements:
- Teamwork(Teamwork)
- Critical Thinking(Critical Thinking)
- Writing(Writing)
- Speaking(Speaking)
- Creative Problem-solving(Creative Problem-solving)
- Inquiry/ Research(Inquiry/ Research)
02. Develop costing plans appropriate to client resources
- Activities:
- Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
- Related graduate capabilities and elements:
- Critical Thinking(Critical Thinking)
- Creative Problem-solving(Creative Problem-solving)
03. Developing and gathering existing reseach to inform client options. research
- Activities:
- Providing a summary of options based on existing research
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
04. Marketing a consultancy
- Activities:
- Servicing and developing client relationships
- Related graduate capabilities and elements:
- Speaking(Speaking)
- Critical Thinking(Critical Thinking)
- Inquiry/ Research(Inquiry/ Research)
- Teamwork(Teamwork)
- Writing(Writing)
- Creative Problem-solving(Creative Problem-solving)
05. Write a communications plan and evaluate its effectiveness.
- Activities:
- Implement and evaluate a communications plan for a client.
- Related graduate capabilities and elements:
- Writing(Writing)
- Critical Thinking(Critical Thinking)
Melbourne, 2018, Summer, Day
Overview
Online enrolment: Yes
Maximum enrolment size: N/A
Enrolment information:
Subject Instance Co-ordinator: Mark Civitella
Class requirements
SeminarWeek: 45
One 3.0 hours seminar per week during the day in week 45 and delivered via face-to-face.
TutorialWeek: 45
One 1.0 hours tutorial per week in week 45 and delivered via face-to-face.
Assessments
| Assessment element | Comments | % | ILO* |
|---|---|---|---|
| Implement and evaluate communications plan (2000 words equivalent) | 50 | 02, 04 | |
| Presenting verbal and visual presentation to clients in teams. | 25 | 01, 03, 04 | |
| Providing Written Client brief on client interest. 1500 words | 25 | 01, 02, 03, 04, 05 |